APA (7th ed.) Citation

Villanueva, J., & Hanssens, D. M. (2007). Customer equity: Measurement, management and research opportunities. Now Publ.

Chicago Style (17th ed.) Citation

Villanueva, Julian, and Dominique M. Hanssens. Customer Equity: Measurement, Management and Research Opportunities. Hanover, MA [u.a.]: Now Publ, 2007.

MLA (9th ed.) Citation

Villanueva, Julian, and Dominique M. Hanssens. Customer Equity: Measurement, Management and Research Opportunities. Now Publ, 2007.