APA-Zitierstil (7. Ausg.)

Kapferer, J. (2007). The new strategic brand management: Creating and sustaining brand equity long term (3. ed., repr.). Kogan Page.

Chicago-Zitierstil (17. Ausg.)

Kapferer, Jean-Noël. The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 3. ed., repr. London [u.a.]: Kogan Page, 2007.

MLA-Zitierstil (9. Ausg.)

Kapferer, Jean-Noël. The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 3. ed., repr. Kogan Page, 2007.