APA-Zitierstil (7. Ausg.)

McDonald, M. (2007). Marketing plans: How to prepare them, how to use them (6. ed.). Butterworth-Heinemann.

Chicago-Zitierstil (17. Ausg.)

McDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 6. ed. Amsterdam [u.a.]: Butterworth-Heinemann, 2007.

MLA-Zitierstil (9. Ausg.)

McDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 6. ed. Butterworth-Heinemann, 2007.