Globalization and the Chinese retailing revolution: competing the world's largest emerging market
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford
Chandos
2007
|
| Edition: | 1. publ. |
| Series: | Chandos Asian studies series : contemporary issues and trends
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XXVII, 277 S. graph. Darst. |
| ISBN: | 9781843342793 1843342790 |
Staff View
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|---|---|
| adam_text | Contents
List of figures xiii
List of tables xv
Preface xvii
About the author x/x
Acknowledgments xxi
Acronyms xxiii
Introduction xxv
Part 1: The Global Retail Industry
1 New trends in the world retail industry 3
The globalization of world retailing 3
Why go global? 4
Where to go in the global market? 6
Obstacles and difficulties in retailers
internationalization 8
Why does culture matter? 10
The concentration in world retailing 11
Other global retail trends 13
Summary 16
2 The characteristics of successful retailer model 19
Retail strategy 19
Retailer s growth strategy 21
Case study: The success of Wal-Mart 22
The wise strategy: From the rural area to
the urban market 23
vii
I Globalization and the Chinese Retailing Revolution_______________
WalMart s success: A simple model without
simple story 25
The lessons from Kmart 33
Summary 34
3 Case study: The internationalization of WalMart 37
What is a retailer s internationalization? 37
The process of WalMart s internationalization 38
North American market: Mexico and Canada 39
South American market: Brazil, Argentina and
Puerto Rico 43
The Western European market: Germany
and the UK 45
Asian market: Hong Kong, Indonesia,
Japan, Korea and China 49
Discussing WalMart s internationalization 49
WalMart s international performance and problems 58
The future of WalMart s internationalization 59
Summary 62
Part II: The Revolution of Chinese Retailing
4 The history of Chinese retailing 67
Chinese retailing in the planned economy
period (1949-1979) 68
Chinese retailing in the planned commodity
economy period (1980-1991) 70
Chinese retailing in the pre-WTO period (1992-2001) 74
Chinese retailing in the WTO period (2002-) 76
Summary 77
5 The opening-up of Chinese retailing 79
The opening-up of Chinese retailing 79
The phenomenon of local approved JVs 84
viii
Contents |
Foreign chain operation in Chinese retailing 85
Summary 86
6 The real face of Chinese retailing 89
How large is the Chinese retail market? 89
What is the potential of the Chinese retail market? 92
The structure of Chinese retailing during
economic reform 95
The dual structure of Chinese retailing 95
The fragmented structure 96
The structure of Chinese retail formats 97
The ownership structure of Chinese retailing 104
Other characteristics of Chinese retailing 105
E-tailing in China 105
Summary 106
7 Chinese consumer revolutions 107
Chinese consumer behavior in the
transitional economy 107
Chinese consumption level is still low 107
One-stop shopping is emerging in China 108
Chinese consumer behavior tends to diversify 109
Summary 112
Part III: Competing Chinese retailing
8 Entering the world s largest emerging market 115
MNRs in China 115
The entry mode strategies of MNRs 117
Analysis of the difficulties for MNRs
operating in China 119
Practical analysis of the main difficulties MNRs
meet in the Chinese market 121
ix
I Globalization and the Chinese Retailing Revolution_______________
The impacts of MNR entry on Chinese retailing 124
Summary 126
9 The success and failure of global retailers in China 127
Can MNRs succeed in China? 127
Localization is a basic rule for surviving the
competition 127
Choosing the right retail format is the key
to retail success 130
Developing CAs is important for survival 131
Developing the right strategy is necessary
for retail success 132
Building effective distribution channels
to support retail success 132
Developing flexible strategy is important 133
Competing in China: The case of Carrefour 133
Case study: WalMart in China 148
WalMart s strategy in China 149
WalMart s entry mode strategy and
expansion model 150
WalMart s development strategy 151
WalMart s growth strategy 156
WalMart s problems 158
Discussing WalMart s performance in China 162
Summary 163
10 Chinese retailers behavior 165
A profit pattern for Chinese retailers 165
The channel fee oriented model 165
What is the channel fee ? 165
How much is the channel fee? 166
How is the channel fee generated ? 170
Contents |
The negative influences of channel fee 171
The unfair retail trade to suppliers 174
Case study: A failed but popular retail model
in China 175
Chinese retailers growth model 176
Case study: Lianhua Supermarket Corporation Limited 178
Lianhua s corporate strategy 181
Lianhua s problems 190
Lianhua s future 192
Case study: Shenzhen Vanguard Supermarket
Department Corporation Limited 194
Vanguard s strategy and its general
merchandise store (GMS) 195
Acquisition and the great changes in
corporate strategy 198
The Case of Suguo Supermarket Co., Ltd:
developing the Chinese rural markets 203
Summary 207
11 Competition between foreign and Chinese
retailers in China 209
Competing with MNRs 209
Chinese retailers advantages and
disadvantages 209
MNRs advantages and disadvantages 211
The evaluation of Chinese retailing before
accession to the WTO 213
Summary 217
Part IV: The WTO and Chinese retailing
12 WTO: a great opportunity to fail or succeed? 221
The impact of China s accession to the WTO on
Chinese retailing 221
xi
I Globalization and the Chinese Retailing Revolution_______________
The five-force model analysis on
Chinese retailing 226
The impact of China s accession on
different retail formats 227
The impact of the accession on different
regions 230
The different impacts of the accession on
Chinese retailers and MNRs 231
Chinese retail policies to meet the challenge of
accession to the WTO 233
Building large Chinese retailer teams by
merger and acquisition 233
Making new regulations and laws 235
The fast change in Chinese retailing 236
Summary 239
13 Conclusions 241
The importance of Chinese retailing in the
Chinese economy 242
The role of Chinese government in the
retail change 245
Transforming Chinese retail companies 248
Strategies for Chinese retailers
to compete with MNRs during the WTO
membership times 255
Principles for Chinese retailers in
their competition 264
Appendix A: Some conditions for retail JVs 267
Appendix B: Top 10 Chinese chain store operators in 2005 269
Bibliography 271
Index 275
xii
List of figures
1.1 The principle of market entry in the
internationalization of retailers 7
1.2 ICT in the retail process 14
2.1 Successful retail strategy 20
2.2 The inward focuses and outward focus
in retail success 21
2.3 Retailers corporate growth paths 22
2.4 The net sales increases of WalMart from
fiscal year 1992 to 2005 23
2.5 The sources of WalMart s CAs 30
3.1 The performance of the top four retailers in
Mexico in 2001 42
3.2 WalMart s spiral model of internationalization 50
3.3 Geographical and cultural proximity map of
the countries entered by WalMart 51
3.4 WalMart s entry mode strategy 53
6.1 Chinese household consumption from
1978 to 2003 90
6.2 Chinese retail market size by different
consumption levels 92
6.3 The increasing gap between national savings
and retail sales from 1978 to 2003 93
xiii
I Globalization and the Chinese Retailing Revolution_______________
6.4 The Chinese market shares of urban
market and rural market 95
6.5 The number of traditional markets
in China 96
7.1 The market size of different segments
in Chinese consumption 110
7.2 Consumer preferences of the five
consumer groups 112
9.1 How foreign companies treat China as
they develop the market 128
9.2 The entry mode strategy of Carrefour 136
9.3 WalMart s cooperation oriented
expansion model 154
10.1 Lianhua s strategies for fast growth 189
12.1 The impacts of China s accession to the
WTO on Chinese retailing 223
12.2 The structure of Shanghai
Brilliance Group 234
13.1 The focus and saturation strategy 257
13.2 Competing the whole retail system 263
xiv
List of tables
1.1 The number of countries the main MNRs
entered from 1980 to 2001 4
3.1 The process of WalMart s internationalization 39
8.1 Date the first store opened in China 116
8.2 Some application procedures and the
time taken 123
9.1 Comparing average payment terms among
foreign based retailers 144
10.1 The ownership structure of Lianhua
in 1997 180
10.2 The ownership structure of Lianhua
in 2002 180
11.1 The performance comparison between
Chinese retailers and MNRs 212
B.I Top 10 Chinese chain store operators
in 2005 269
xv
|
| adam_txt |
Contents
List of figures xiii
List of tables xv
Preface xvii
About the author x/x
Acknowledgments xxi
Acronyms xxiii
Introduction xxv
Part 1: The Global Retail Industry
1 New trends in the world retail industry 3
The globalization of world retailing 3
Why go global? 4
Where to go in the global market? 6
Obstacles and difficulties in retailers'
internationalization 8
Why does culture matter? 10
The concentration in world retailing 11
Other global retail trends 13
Summary 16
2 The characteristics of successful retailer model 19
Retail strategy 19
Retailer's growth strategy 21
Case study: The success of Wal-Mart 22
The wise strategy: From the rural area to
the urban market 23
vii
I Globalization and the Chinese Retailing Revolution_
WalMart's success: A simple model without
simple story 25
The lessons from Kmart 33
Summary 34
3 Case study: The internationalization of WalMart 37
What is a retailer's internationalization? 37
The process of WalMart's internationalization 38
North American market: Mexico and Canada 39
South American market: Brazil, Argentina and
Puerto Rico 43
The Western European market: Germany
and the UK 45
Asian market: Hong Kong, Indonesia,
Japan, Korea and China 49
Discussing WalMart's internationalization 49
WalMart's international performance and problems 58
The future of WalMart's internationalization 59
Summary 62
Part II: The Revolution of Chinese Retailing
4 The history of Chinese retailing 67
Chinese retailing in the planned economy
period (1949-1979) 68
Chinese retailing in the planned commodity
economy period (1980-1991) 70
Chinese retailing in the pre-WTO period (1992-2001) 74
Chinese retailing in the WTO period (2002-) 76
Summary 77
5 The opening-up of Chinese retailing 79
The opening-up of Chinese retailing 79
The phenomenon of local approved JVs 84
viii
Contents |
Foreign chain operation in Chinese retailing 85
Summary 86
6 The real face of Chinese retailing 89
How large is the Chinese retail market? 89
What is the potential of the Chinese retail market? 92
The structure of Chinese retailing during
economic reform 95
The dual structure of Chinese retailing 95
The fragmented structure 96
The structure of Chinese retail formats 97
The ownership structure of Chinese retailing 104
Other characteristics of Chinese retailing 105
E-tailing in China 105
Summary 106
7 Chinese consumer revolutions 107
Chinese consumer behavior in the
transitional economy 107
Chinese consumption level is still low 107
One-stop shopping is emerging in China 108
Chinese consumer behavior tends to diversify 109
Summary 112
Part III: Competing Chinese retailing
8 Entering the world's largest emerging market 115
MNRs in China 115
The entry mode strategies of MNRs 117
Analysis of the difficulties for MNRs
operating in China 119
Practical analysis of the main difficulties MNRs
meet in the Chinese market 121
ix
I Globalization and the Chinese Retailing Revolution_
The impacts of MNR entry on Chinese retailing 124
Summary 126
9 The success and failure of global retailers in China 127
Can MNRs succeed in China? 127
Localization is a basic rule for surviving the
competition 127
Choosing the right retail format is the key
to retail success 130
Developing CAs is important for survival 131
Developing the right strategy is necessary
for retail success 132
Building effective distribution channels
to support retail success 132
Developing flexible strategy is important 133
Competing in China: The case of Carrefour 133
Case study: WalMart in China 148
WalMart's strategy in China 149
WalMart's entry mode strategy and
expansion model 150
WalMart's development strategy 151
WalMart's growth strategy 156
WalMart's problems 158
Discussing WalMart's performance in China 162
Summary 163
10 Chinese retailers' behavior 165
A profit pattern for Chinese retailers 165
The "channel fee" oriented model 165
What is the "channel fee"? 165
How much is the channel fee? 166
How is the "channel fee" generated"? 170
Contents |
The negative influences of "channel fee" 171
The unfair retail trade to suppliers 174
Case study: A failed but popular retail model
in China 175
Chinese retailers' growth model 176
Case study: Lianhua Supermarket Corporation Limited 178
Lianhua's corporate strategy 181
Lianhua's problems 190
Lianhua's future 192
Case study: Shenzhen Vanguard Supermarket
Department Corporation Limited 194
Vanguard's strategy and its general
merchandise store (GMS) 195
Acquisition and the great changes in
corporate strategy 198
The Case of Suguo Supermarket Co., Ltd:
developing the Chinese rural markets 203
Summary 207
11 Competition between foreign and Chinese
retailers in China 209
Competing with MNRs 209
Chinese retailers' advantages and
disadvantages 209
MNRs' advantages and disadvantages 211
The evaluation of Chinese retailing before
accession to the WTO 213
Summary 217
Part IV: The WTO and Chinese retailing
12 WTO: a great opportunity to fail or succeed? 221
The impact of China's accession to the WTO on
Chinese retailing 221
xi
I Globalization and the Chinese Retailing Revolution_
The five-force model analysis on
Chinese retailing 226
The impact of China's accession on
different retail formats 227
The impact of the accession on different
regions 230
The different impacts of the accession on
Chinese retailers and MNRs 231
Chinese retail policies to meet the challenge of
accession to the WTO 233
Building large Chinese retailer teams by
merger and acquisition 233
Making new regulations and laws 235
The fast change in Chinese retailing 236
Summary 239
13 Conclusions 241
The importance of Chinese retailing in the
Chinese economy 242
The role of Chinese government in the
retail change 245
Transforming Chinese retail companies 248
Strategies for Chinese retailers
to compete with MNRs during the WTO
membership times 255
Principles for Chinese retailers in
their competition 264
Appendix A: Some conditions for retail JVs 267
Appendix B: Top 10 Chinese chain store operators in 2005 269
Bibliography 271
Index 275
xii
List of figures
1.1 The principle of market entry in the
internationalization of retailers 7
1.2 ICT in the retail process 14
2.1 Successful retail strategy 20
2.2 The inward focuses and outward focus
in retail success 21
2.3 Retailers' corporate growth paths 22
2.4 The net sales increases of WalMart from
fiscal year 1992 to 2005 23
2.5 The sources of WalMart's CAs 30
3.1 The performance of the top four retailers in
Mexico in 2001 42
3.2 WalMart's spiral model of internationalization 50
3.3 Geographical and cultural proximity map of
the countries entered by WalMart 51
3.4 WalMart's entry mode strategy 53
6.1 Chinese household consumption from
1978 to 2003 90
6.2 Chinese retail market size by different
consumption levels 92
6.3 The increasing gap between national savings
and retail sales from 1978 to 2003 93
xiii
I Globalization and the Chinese Retailing Revolution_
6.4 The Chinese market shares of urban
market and rural market 95
6.5 The number of traditional markets
in China 96
7.1 The market size of different segments
in Chinese consumption 110
7.2 Consumer preferences of the five
consumer groups 112
9.1 How foreign companies treat China as
they develop the market 128
9.2 The entry mode strategy of Carrefour 136
9.3 WalMart's cooperation oriented
expansion model 154
10.1 Lianhua's strategies for fast growth 189
12.1 The impacts of China's accession to the
WTO on Chinese retailing 223
12.2 The structure of Shanghai
Brilliance Group 234
13.1 The focus and saturation strategy 257
13.2 Competing the whole retail system 263
xiv
List of tables
1.1 The number of countries the main MNRs
entered from 1980 to 2001 4
3.1 The process of WalMart's internationalization 39
8.1 Date the first store opened in China 116
8.2 Some application procedures and the
time taken 123
9.1 Comparing average payment terms among
foreign based retailers 144
10.1 The ownership structure of Lianhua
in 1997 180
10.2 The ownership structure of Lianhua
in 2002 180
11.1 The performance comparison between
Chinese retailers and MNRs 212
B.I Top 10 Chinese chain store operators
in 2005 269
xv |
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| id | DE-604.BV022390985 |
| illustrated | Illustrated |
| index_date | 2024-07-02T17:14:45Z |
| indexdate | 2024-07-09T20:56:34Z |
| institution | BVB |
| isbn | 9781843342793 1843342790 |
| language | English |
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| physical | XXVII, 277 S. graph. Darst. |
| publishDate | 2007 |
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| publisher | Chandos |
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| series2 | Chandos Asian studies series : contemporary issues and trends |
| spelling | Zhen, Yong Verfasser aut Globalization and the Chinese retailing revolution competing the world's largest emerging market Yong Zhen 1. publ. Oxford Chandos 2007 XXVII, 277 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Chandos Asian studies series : contemporary issues and trends Einzelhandel (DE-588)4127747-8 gnd rswk-swf Globalisierung (DE-588)4557997-0 gnd rswk-swf China (DE-588)4009937-4 gnd rswk-swf China (DE-588)4009937-4 g Einzelhandel (DE-588)4127747-8 s Globalisierung (DE-588)4557997-0 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015599821&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Zhen, Yong Globalization and the Chinese retailing revolution competing the world's largest emerging market Einzelhandel (DE-588)4127747-8 gnd Globalisierung (DE-588)4557997-0 gnd |
| subject_GND | (DE-588)4127747-8 (DE-588)4557997-0 (DE-588)4009937-4 |
| title | Globalization and the Chinese retailing revolution competing the world's largest emerging market |
| title_auth | Globalization and the Chinese retailing revolution competing the world's largest emerging market |
| title_exact_search | Globalization and the Chinese retailing revolution competing the world's largest emerging market |
| title_exact_search_txtP | Globalization and the Chinese retailing revolution competing the world's largest emerging market |
| title_full | Globalization and the Chinese retailing revolution competing the world's largest emerging market Yong Zhen |
| title_fullStr | Globalization and the Chinese retailing revolution competing the world's largest emerging market Yong Zhen |
| title_full_unstemmed | Globalization and the Chinese retailing revolution competing the world's largest emerging market Yong Zhen |
| title_short | Globalization and the Chinese retailing revolution |
| title_sort | globalization and the chinese retailing revolution competing the world s largest emerging market |
| title_sub | competing the world's largest emerging market |
| topic | Einzelhandel (DE-588)4127747-8 gnd Globalisierung (DE-588)4557997-0 gnd |
| topic_facet | Einzelhandel Globalisierung China |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015599821&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT zhenyong globalizationandthechineseretailingrevolutioncompetingtheworldslargestemergingmarket |