The guide to franchising:
Saved in:
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Cassel
1992
|
| Edition: | 5. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | IX, 341 S. |
| ISBN: | 030432406X |
Staff View
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| 245 | 1 | 0 | |a The guide to franchising |c Martin Mendelsohn (Hrsg.) |
| 250 | |a 5. ed. | ||
| 264 | 1 | |a London |b Cassel |c 1992 | |
| 300 | |a IX, 341 S. | ||
| 336 | |b txt |2 rdacontent | ||
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| 650 | 7 | |a Juridische aspecten |2 gtt | |
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Contents
Foreword by Derek Ezra vi
Introduction vii
Chapter 1 The meaning of 'franchise' and 'franchising' 1
Chapter 2 The history and development of franchising 19
Early history 19
Categories of franchise 20
The growth of franchising 20
Chapter 3 Why franchise your business? 25
Chapter 4 Why take up a franchise? 31
Chapter 5 What can be franchised? 37
Manufacturers and wholesalers 37
Manufacturers and retailers 38
Wholesalers and retailers 38
Retailer and retailer 38
Chapter 6 How to become a franchisor 1tf$ Z^pf 53
The basic business concept 53
The pilot operation 57
Developing the franchise package 60 4
Developing the operational manual 65
m
CONTENTS
Marketing the franchise package 69
Selecting franchisees 73
Developing the franchisor's organization 77
Chapter 7 The financial aspects of franchising 89
Initial franchise fee 91
Sale of the franchise package 93
Leasing of premises 95
Financing arrangements 96
Continuing fees 96
Advertising funds 99
Financial institutions 100
Chapter 8 Franchisor services to franchisees 105
Initial services 106 j
Ongoing services 110
Chapter 9 How to become a franchisee 119 \
Self examination 119
Type of business 125
Assessing the franchisor 127 \
Assessing the business proposition 132 I
What happens if the franchisor fails? 136 f
Final steps 139 ]
Chapter 10 Franchisor franchisee relations 141
The foundation 141
The parties' responsibilities 144
The continuing relationship 148
Chapter 11 Channels of communication: franchisee advisory 153
associations §
Personal contact 153 I
Written communications 154 !
Franchise meetings 155 i
Franchisee associations 155
Chapter 12 The franchise contract and legal aspects 163 :
Territorial restrictions 174 I
Goods the subject of the franchise 175 J
Competition 178 j
Know how 178 J
General aspects 179 f
Structure of franchise agreements 180 I
CONTENTS
Chapter 13 Techniques of multiple franchising 193
Contractual documents 196
Structuring the area development agreement 197
Further considerations 200
Chapter 14 Franchising internationally 207
Deciding whether or not to franchise internationally 214
Methods of international expansion 217
Master franchise agreements 223
Chapter 15 Case studies: UK franchises 241
Case study 1: Apollo Window Blinds 242
Case study 2: Autela Components 245
Case study 3: Colour Counsellors 249
Case study 4: Fastframe 251
Case study 5: Hometune 253
Case study 6: Prontaprint 255
Chapter 16 Case studies: international franchises 261
Case study 1: Budget Rent a Car 263
Case study 2: Burger King Corporation 267
Case study 3: Dunkin'Donuts 270
Case study 4: ServiceMaster 273
Chapter 17 The British Franchise Association 277
Chapter 18 The Franchise Consultants'Association 289
Ethical standards 290
Experience in franchising 291
Verification of reputation 291
Terms and scope of employment 292
Appendix A The NatWest BFA Annual Survey 295
Appendix B BFA: forms and Code of Ethics 302
Appendix C Franchise Consultants' Association Code of Ethics 327
Appendix D BFA Arbitration Scheme 329
Index 337
v |
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| indexdate | 2025-04-21T16:00:49Z |
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| isbn | 030432406X |
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| spelling | The guide to franchising Martin Mendelsohn (Hrsg.) 5. ed. London Cassel 1992 IX, 341 S. txt rdacontent n rdamedia nc rdacarrier Concessions (commerce de détail) - Grande-Bretagne ram Economische aspecten gtt Franchising gtt Juridische aspecten gtt Wirtschaft Franchises (Retail trade) Franchises (Retail trade) Great Britain Franchising (DE-588)4018062-1 gnd rswk-swf Großbritannien Franchising (DE-588)4018062-1 s DE-604 Mendelsohn, Martin 1935- (DE-588)130591335 edt HBZ Datenaustausch https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015594795&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | The guide to franchising Concessions (commerce de détail) - Grande-Bretagne ram Economische aspecten gtt Franchising gtt Juridische aspecten gtt Wirtschaft Franchises (Retail trade) Franchises (Retail trade) Great Britain Franchising (DE-588)4018062-1 gnd |
| subject_GND | (DE-588)4018062-1 |
| title | The guide to franchising |
| title_auth | The guide to franchising |
| title_exact_search | The guide to franchising |
| title_exact_search_txtP | The guide to franchising |
| title_full | The guide to franchising Martin Mendelsohn (Hrsg.) |
| title_fullStr | The guide to franchising Martin Mendelsohn (Hrsg.) |
| title_full_unstemmed | The guide to franchising Martin Mendelsohn (Hrsg.) |
| title_short | The guide to franchising |
| title_sort | the guide to franchising |
| topic | Concessions (commerce de détail) - Grande-Bretagne ram Economische aspecten gtt Franchising gtt Juridische aspecten gtt Wirtschaft Franchises (Retail trade) Franchises (Retail trade) Great Britain Franchising (DE-588)4018062-1 gnd |
| topic_facet | Concessions (commerce de détail) - Grande-Bretagne Economische aspecten Franchising Juridische aspecten Wirtschaft Franchises (Retail trade) Franchises (Retail trade) Great Britain Großbritannien |
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