Global marketing: a decision-oriented approach
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow ; Munich u.a.
FT Prentice Hall
2007
|
| Edition: | 4. ed. |
| Subjects: | |
| Physical Description: | XXXVIII, 714 S. Ill., graph. Darst. |
| ISBN: | 9780273706786 0273706780 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV022363544 | ||
| 003 | DE-604 | ||
| 005 | 20231116 | ||
| 007 | t | ||
| 008 | 070323s2007 ad|| |||| 00||| eng d | ||
| 020 | |a 9780273706786 |9 978-0-273-70678-6 | ||
| 020 | |a 0273706780 |9 0-273-70678-0 | ||
| 035 | |a (OCoLC)255545391 | ||
| 035 | |a (DE-599)BVBBV022363544 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 |a DE-634 |a DE-384 |a DE-11 |a DE-573 | ||
| 082 | 0 | |a 658.84 | |
| 084 | |a QP 680 |0 (DE-625)141923: |2 rvk | ||
| 100 | 1 | |a Hollensen, Svend |e Verfasser |0 (DE-588)1044269421 |4 aut | |
| 245 | 1 | 0 | |a Global marketing |b a decision-oriented approach |c Svend Hollensen |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a Harlow ; Munich u.a. |b FT Prentice Hall |c 2007 | |
| 300 | |a XXXVIII, 714 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Internationales Marketing | |
| 650 | 4 | |a Export marketing | |
| 650 | 4 | |a Export marketing |v Case studies | |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 780 | 0 | 0 | |i Vorangegangen ist |z 0-273-67839-6 |w (DE-604)BV019589934 |
Record in the Search Index
| _version_ | 1805072806366412800 |
|---|---|
| adam_text | |
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Hollensen, Svend |
| author_GND | (DE-588)1044269421 |
| author_facet | Hollensen, Svend |
| author_role | aut |
| author_sort | Hollensen, Svend |
| author_variant | s h sh |
| building | Verbundindex |
| bvnumber | BV022363544 |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)255545391 (DE-599)BVBBV022363544 |
| dewey-full | 658.84 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.84 |
| dewey-search | 658.84 |
| dewey-sort | 3658.84 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV022363544</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20231116</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">070323s2007 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780273706786</subfield><subfield code="9">978-0-273-70678-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0273706780</subfield><subfield code="9">0-273-70678-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)255545391</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV022363544</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-11</subfield><subfield code="a">DE-573</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.84</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 680</subfield><subfield code="0">(DE-625)141923:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hollensen, Svend</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1044269421</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Global marketing</subfield><subfield code="b">a decision-oriented approach</subfield><subfield code="c">Svend Hollensen</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">4. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Harlow ; Munich u.a.</subfield><subfield code="b">FT Prentice Hall</subfield><subfield code="c">2007</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXXVIII, 714 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internationales Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Export marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Export marketing</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="780" ind1="0" ind2="0"><subfield code="i">Vorangegangen ist</subfield><subfield code="z">0-273-67839-6</subfield><subfield code="w">(DE-604)BV019589934</subfield></datafield></record></collection> |
| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV022363544 |
| illustrated | Illustrated |
| index_date | 2024-07-02T17:04:17Z |
| indexdate | 2024-07-20T04:59:34Z |
| institution | BVB |
| isbn | 9780273706786 0273706780 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015572844 |
| oclc_num | 255545391 |
| open_access_boolean | |
| owner | DE-703 DE-634 DE-384 DE-11 DE-573 |
| owner_facet | DE-703 DE-634 DE-384 DE-11 DE-573 |
| physical | XXXVIII, 714 S. Ill., graph. Darst. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | FT Prentice Hall |
| record_format | marc |
| spelling | Hollensen, Svend Verfasser (DE-588)1044269421 aut Global marketing a decision-oriented approach Svend Hollensen 4. ed. Harlow ; Munich u.a. FT Prentice Hall 2007 XXXVIII, 714 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Internationales Marketing Export marketing Export marketing Case studies Internationales Marketing (DE-588)4125431-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Internationales Marketing (DE-588)4125431-4 s DE-604 Vorangegangen ist 0-273-67839-6 (DE-604)BV019589934 |
| spellingShingle | Hollensen, Svend Global marketing a decision-oriented approach Internationales Marketing Export marketing Export marketing Case studies Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4522595-3 |
| title | Global marketing a decision-oriented approach |
| title_auth | Global marketing a decision-oriented approach |
| title_exact_search | Global marketing a decision-oriented approach |
| title_exact_search_txtP | Global marketing a decision-oriented approach |
| title_full | Global marketing a decision-oriented approach Svend Hollensen |
| title_fullStr | Global marketing a decision-oriented approach Svend Hollensen |
| title_full_unstemmed | Global marketing a decision-oriented approach Svend Hollensen |
| title_short | Global marketing |
| title_sort | global marketing a decision oriented approach |
| title_sub | a decision-oriented approach |
| topic | Internationales Marketing Export marketing Export marketing Case studies Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Internationales Marketing Export marketing Export marketing Case studies Fallstudiensammlung |
| work_keys_str_mv | AT hollensensvend globalmarketingadecisionorientedapproach |