Progress in tourism marketing:
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Amsterdam [u.a.]
Elsevier
2006
|
| Edition: | 1. ed. |
| Series: | Advances in tourism research
|
| Subjects: | |
| Online Access: | Publisher description Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XXIX, 296 S. graph. Darst. |
| ISBN: | 0080450407 9780080450407 |
Staff View
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Record in the Search Index
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|---|---|
| adam_text | Contents
List of Figures
List of Tables
Contributors
About the Authors
Preface
Metin
1.
Research
Haenwon Oh, Byeong-Yong Kim and
Part I: IT Marketing
Introduction
Metin
2.
Yasar Sari,
3.
Yasar Sari, Ismail Cinar and Dogan Kutukiz
4
Cihan Cobanoglu, Jonathan H, Powley,
Pamela R. Cummings
Introduction
Metin
vi
5.
Alan Fyall, Brian Garrod and Cevat Tosun
6
David
7.
Norbert Vanhove
8.
Eli Avraham and
Part III: Market Segmentation
Introduction
Metin
9.
Avita!
10.
Ana M. Gonzalez Fernandez, Miguel
Carmen Rodriguez Santos
1 !.
Galia
12.
Asli D. A. Tasci,
Part IV: Consumer Behavior
Introduction
Metin
13.
Carlos
14.
Muammer Tuna
15.
Teaman
16.
Elisabeth
Contents
17.
Juergen Gnoth, J. Enrique
18.
S.
Author Index
Subject Index
|
| adam_txt |
Contents
List of Figures
List of Tables
Contributors
About the Authors
Preface
Metin
1.
Research
Haenwon Oh, Byeong-Yong Kim and
Part I: "IT" Marketing
Introduction
Metin
2.
Yasar Sari,
3.
Yasar Sari, Ismail Cinar and Dogan Kutukiz
4
Cihan Cobanoglu, Jonathan H, Powley,
Pamela R. Cummings
Introduction
Metin
vi
5.
Alan Fyall, Brian Garrod and Cevat Tosun
6
David
7.
Norbert Vanhove
8.
Eli Avraham and
Part III: Market Segmentation
Introduction
Metin
9.
Avita!
10.
Ana M. Gonzalez Fernandez, Miguel
Carmen Rodriguez Santos
1 !.
Galia
12.
Asli D. A. Tasci,
Part IV: Consumer Behavior
Introduction
Metin
13.
Carlos
14.
Muammer Tuna
15.
Teaman
16.
Elisabeth
Contents
17.
Juergen Gnoth, J. Enrique
18.
S.
Author Index
Subject Index |
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| ctrlnum | (OCoLC)63395589 (DE-599)BVBBV022283728 |
| dewey-full | 910.68/8 |
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| dewey-ones | 910 - Geography and travel |
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| illustrated | Illustrated |
| index_date | 2024-07-02T16:50:13Z |
| indexdate | 2024-07-09T20:54:06Z |
| institution | BVB |
| isbn | 0080450407 9780080450407 |
| language | English |
| lccn | 2006043305 |
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| physical | XXIX, 296 S. graph. Darst. |
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| series2 | Advances in tourism research |
| spelling | Progress in tourism marketing [ed. by] Metin Kozak ; Luisa Andreu 1. ed. Amsterdam [u.a.] Elsevier 2006 XXIX, 296 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advances in tourism research Includes bibliographical references and index Tourisme - Marketing Tourism Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf (DE-588)1071861417 Konferenzschrift 2005 Akyaka gnd-content Tourismus (DE-588)4018406-7 s Marketing (DE-588)4037589-4 s b DE-604 Kozak, Metin 1968- Sonstige (DE-588)17384376X oth Andreu, Luisa Sonstige oth http://www.loc.gov/catdir/enhancements/fy0632/2006043305-d.html Publisher description Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015493989&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Progress in tourism marketing Tourisme - Marketing Tourism Marketing Marketing (DE-588)4037589-4 gnd Tourismus (DE-588)4018406-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4018406-7 (DE-588)1071861417 |
| title | Progress in tourism marketing |
| title_auth | Progress in tourism marketing |
| title_exact_search | Progress in tourism marketing |
| title_exact_search_txtP | Progress in tourism marketing |
| title_full | Progress in tourism marketing [ed. by] Metin Kozak ; Luisa Andreu |
| title_fullStr | Progress in tourism marketing [ed. by] Metin Kozak ; Luisa Andreu |
| title_full_unstemmed | Progress in tourism marketing [ed. by] Metin Kozak ; Luisa Andreu |
| title_short | Progress in tourism marketing |
| title_sort | progress in tourism marketing |
| topic | Tourisme - Marketing Tourism Marketing Marketing (DE-588)4037589-4 gnd Tourismus (DE-588)4018406-7 gnd |
| topic_facet | Tourisme - Marketing Tourism Marketing Marketing Tourismus Konferenzschrift 2005 Akyaka |
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