Management der Marketing-Kommunikation: mit ... 30 Tab.
Gespeichert in:
Hauptverfasser: | , |
---|---|
Format: | Buch |
Sprache: | German |
Veröffentlicht: |
Berlin [u.a.]
Springer
2007
|
Ausgabe: | 4., aktualis. u. verb. Aufl. |
Schlagworte: | |
Online-Zugang: | Inhaltstext |
Beschreibung: | Literaturverzeichnis Seite 661-702 3. Aufl. u.d.T.: Unger, Fritz: Management der Marketing-Kommunikation |
Beschreibung: | XV, 708 S. Ill., graph. Darst. 235 mm x 155 mm |
ISBN: | 9783540692737 |
Internformat
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Datensatz im Suchindex
DE-BY-862_location | 2000 |
---|---|
DE-BY-FWS_call_number | 2000/QP 633 F951(4) |
DE-BY-FWS_katkey | 283493 |
DE-BY-FWS_media_number | 083000411608 |
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adam_text | |
adam_txt | |
any_adam_object | |
any_adam_object_boolean | |
author | Fuchs, Wolfgang Unger, Fritz |
author_GND | (DE-588)129678228 |
author_facet | Fuchs, Wolfgang Unger, Fritz |
author_role | aut aut |
author_sort | Fuchs, Wolfgang |
author_variant | w f wf f u fu |
building | Verbundindex |
bvnumber | BV022265594 |
classification_rvk | QP 600 QP 630 QP 633 |
classification_tum | WIR 840f |
ctrlnum | (OCoLC)255825751 (DE-599)BVBBV022265594 |
dewey-full | 658.8 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8 |
dewey-search | 658.8 |
dewey-sort | 3658.8 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
discipline_str_mv | Wirtschaftswissenschaften |
edition | 4., aktualis. u. verb. Aufl. |
format | Book |
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genre | (DE-588)4123623-3 Lehrbuch gnd-content |
genre_facet | Lehrbuch |
id | DE-604.BV022265594 |
illustrated | Illustrated |
index_date | 2024-07-02T16:44:15Z |
indexdate | 2024-08-05T08:39:00Z |
institution | BVB |
isbn | 9783540692737 |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015476172 |
oclc_num | 255825751 |
open_access_boolean | |
owner | DE-859 DE-91 DE-BY-TUM DE-1051 DE-12 DE-862 DE-BY-FWS DE-861 DE-M347 DE-1049 DE-573 DE-19 DE-BY-UBM DE-523 DE-384 DE-860 DE-91S DE-BY-TUM DE-634 DE-11 DE-92 DE-Aug4 DE-2070s |
owner_facet | DE-859 DE-91 DE-BY-TUM DE-1051 DE-12 DE-862 DE-BY-FWS DE-861 DE-M347 DE-1049 DE-573 DE-19 DE-BY-UBM DE-523 DE-384 DE-860 DE-91S DE-BY-TUM DE-634 DE-11 DE-92 DE-Aug4 DE-2070s |
physical | XV, 708 S. Ill., graph. Darst. 235 mm x 155 mm |
publishDate | 2007 |
publishDateSearch | 2007 |
publishDateSort | 2007 |
publisher | Springer |
record_format | marc |
spellingShingle | Fuchs, Wolfgang Unger, Fritz Management der Marketing-Kommunikation mit ... 30 Tab. Kommunikationsstrategie (DE-588)4201794-4 gnd Marketing (DE-588)4037589-4 gnd Corporate Communication (DE-588)4313131-1 gnd Werbung (DE-588)4065541-6 gnd Marktkommunikation (DE-588)4131075-5 gnd |
subject_GND | (DE-588)4201794-4 (DE-588)4037589-4 (DE-588)4313131-1 (DE-588)4065541-6 (DE-588)4131075-5 (DE-588)4123623-3 |
title | Management der Marketing-Kommunikation mit ... 30 Tab. |
title_auth | Management der Marketing-Kommunikation mit ... 30 Tab. |
title_exact_search | Management der Marketing-Kommunikation mit ... 30 Tab. |
title_exact_search_txtP | Management der Marketing-Kommunikation mit ... 30 Tab. |
title_full | Management der Marketing-Kommunikation mit ... 30 Tab. Wolfgang Fuchs ; Fritz Unger |
title_fullStr | Management der Marketing-Kommunikation mit ... 30 Tab. Wolfgang Fuchs ; Fritz Unger |
title_full_unstemmed | Management der Marketing-Kommunikation mit ... 30 Tab. Wolfgang Fuchs ; Fritz Unger |
title_short | Management der Marketing-Kommunikation |
title_sort | management der marketing kommunikation mit 30 tab |
title_sub | mit ... 30 Tab. |
topic | Kommunikationsstrategie (DE-588)4201794-4 gnd Marketing (DE-588)4037589-4 gnd Corporate Communication (DE-588)4313131-1 gnd Werbung (DE-588)4065541-6 gnd Marktkommunikation (DE-588)4131075-5 gnd |
topic_facet | Kommunikationsstrategie Marketing Corporate Communication Werbung Marktkommunikation Lehrbuch |
url | http://deposit.dnb.de/cgi-bin/dokserv?id=2910303&prov=M&dok_var=1&dok_ext=htm |
work_keys_str_mv | AT fuchswolfgang managementdermarketingkommunikationmit30tab AT ungerfritz managementdermarketingkommunikationmit30tab |
Beschreibung
Schweinfurt Zentralbibliothek Lesesaal
Signatur: |
2000 QP 633 F951(4) |
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Exemplar 1 | ausleihbar Verfügbar Bestellen |