APA (7th ed.) Citation

Malhotra, N. K., & Birks, D. F. (2007). Marketing research: An applied approach (3. ed.). Prentice Hall Financial Times.

Chicago Style (17th ed.) Citation

Malhotra, Naresh K., and David F. Birks. Marketing Research: An Applied Approach. 3. ed. Harlow [u.a.]: Prentice Hall Financial Times, 2007.

MLA (9th ed.) Citation

Malhotra, Naresh K., and David F. Birks. Marketing Research: An Applied Approach. 3. ed. Prentice Hall Financial Times, 2007.