Routledge handbook of sports sponsorship: successful strategies
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English French |
| Published: |
Milton Park, Abingdon, Oxon
Routledge
2007
|
| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Table of contents only Klappentext Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | VIII, 278 S. graph.Darst. |
| ISBN: | 0203967828 9780415401104 9780415401111 9780203967829 0415401100 0415401119 |
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| 245 | 1 | 0 | |a Routledge handbook of sports sponsorship |b successful strategies |c Alain Ferrand, Luiggino Torrigiani, and Andreu Camps i Povill ; translated by Pierre Francois Lalonde and Elizabeth Christopherson |
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Record in the Search Index
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| adam_text | The Routledge Handbook of Sports Sponsorship provides a comprehensive
guide to the successful management of sport sponsorship. From the
development of an appropriate strategy to the implementation of the
sponsorship operation through to post-event analysis, this book offers an
authoritative reference for large and small events.
The text also provides an accessible review of the legal issues associated with
marketing, copyright and contracts in print, television and radio sponsorship,
illustrated with a wealth of sport-specific case studies.
It includes:
•
an overview of sports marketing and sports management theory;
•
a stage by stage analysis of the sponsorship process;
•
insight into the roles of key stakeholders such as event organizers,
commercial sponsors, athletes, the media, service providers and public
authorities;
•
thorough explanation of copyright and contract law for sports sponsorship;
•
a major international sports sponsorship case-study examined in full from
concept stage to post-event analysis.
The Routledge Handbook of Sports Sponsorship is essential reading for
students and a valuable reference for professionals in sports law, sports
management, sports marketing and brand management.
Alain Ferrand is Head of the Department of Sports Management at the
University of
Lyon,
France.
LuigginoTorrigiani is President of the LT Sports Management Consultancy,
based in Lausanne.
Andreu
Camps
i Povili
is Professor and General Director at the
L Institut
Nacional
d Educació Física de Catalunya-Barcelona,
and a practising sports lawyer.
TRANSLATED BY PIERRE-FRANGOIS LALONDE AND ELIZABETH CHRISTOPHERSON O
ROUTLEDGE G^^ TAYLOR FIT FRANCIS CROUP LONDON AND NEW YORK FIGURES AND
TABLES VI ACKNOWLEDGEMENTS IX ABBREVIATIONS X INTRODUCTION 1 CHAPTER 1
PRINCIPLES OF SPONSORSHIP MANAGEMENT 11 CHAPTER 2 LEGAL APPROACH TO
SPORTING EVENTS 49 CHAPTER 3 STRATEGIC AND OPERATIONAL SPONSORSHIP
IMPLEMENTATION 75 CHAPTER 4 CONTRACTS ASSOCIATED WITH EVENTS 121 CHAPTER
5 CASE STUDY: PERRIER FLUO BEACH VOLLEYBALL EXPERIENCE 165 CONCLUSION
220 APPENDIX 1 SPONSORSHIP CONTRACT 225 APPENDIX 2 TELEVISION CONTRACT
239 APPENDIX 3 LICENSING CONTRACT 251 NOTES 263 REFERENCES 266 INDEX 271
|
| adam_txt |
The Routledge Handbook of Sports Sponsorship provides a comprehensive
guide to the successful management of sport sponsorship. From the
development of an appropriate strategy to the implementation of the
sponsorship operation through to post-event analysis, this book offers an
authoritative reference for large and small events.
The text also provides an accessible review of the legal issues associated with
marketing, copyright and contracts in print, television and radio sponsorship,
illustrated with a wealth of sport-specific case studies.
It includes:
•
an overview of sports marketing and sports management theory;
•
a stage by stage analysis of the sponsorship process;
•
insight into the roles of key stakeholders such as event organizers,
commercial sponsors, athletes, the media, service providers and public
authorities;
•
thorough explanation of copyright and contract law for sports sponsorship;
•
a major international sports sponsorship case-study examined in full from
concept stage to post-event analysis.
The Routledge Handbook of Sports Sponsorship is essential reading for
students and a valuable reference for professionals in sports law, sports
management, sports marketing and brand management.
Alain Ferrand is Head of the Department of Sports Management at the
University of
Lyon,
France.
LuigginoTorrigiani is President of the LT Sports Management Consultancy,
based in Lausanne.
Andreu
Camps
i Povili
is Professor and General Director at the
L'Institut
Nacional
d'Educació Física de Catalunya-Barcelona,
and a practising sports lawyer.
TRANSLATED BY PIERRE-FRANGOIS LALONDE AND ELIZABETH CHRISTOPHERSON O
ROUTLEDGE G^^ TAYLOR FIT FRANCIS CROUP LONDON AND NEW YORK FIGURES AND
TABLES VI ACKNOWLEDGEMENTS IX ABBREVIATIONS X INTRODUCTION 1 CHAPTER 1
PRINCIPLES OF SPONSORSHIP MANAGEMENT 11 CHAPTER 2 LEGAL APPROACH TO
SPORTING EVENTS 49 CHAPTER 3 STRATEGIC AND OPERATIONAL SPONSORSHIP
IMPLEMENTATION 75 CHAPTER 4 CONTRACTS ASSOCIATED WITH EVENTS 121 CHAPTER
5 CASE STUDY:'PERRIER FLUO BEACH VOLLEYBALL EXPERIENCE' 165 CONCLUSION
220 APPENDIX 1 SPONSORSHIP CONTRACT 225 APPENDIX 2 TELEVISION CONTRACT
239 APPENDIX 3 LICENSING CONTRACT 251 NOTES 263 REFERENCES 266 INDEX 271 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Ferrand, Alain Torrigiani, Luiggino Camps i Povill, Andreu |
| author_GND | (DE-588)142932183 (DE-588)142932213 |
| author_facet | Ferrand, Alain Torrigiani, Luiggino Camps i Povill, Andreu |
| author_role | aut aut aut |
| author_sort | Ferrand, Alain |
| author_variant | a f af l t lt i p a c ipa ipac |
| building | Verbundindex |
| bvnumber | BV022250024 |
| callnumber-first | K - Law |
| callnumber-label | K3702 |
| callnumber-raw | K3702 |
| callnumber-search | K3702 |
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| callnumber-subject | K - General Law |
| classification_rvk | ZX 6920 |
| ctrlnum | (OCoLC)70149217 (DE-599)BVBBV022250024 |
| dewey-full | 344/.099 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 344 - Labor, social, education & cultural law |
| dewey-raw | 344/.099 |
| dewey-search | 344/.099 |
| dewey-sort | 3344 299 |
| dewey-tens | 340 - Law |
| discipline | Rechtswissenschaft Sport |
| discipline_str_mv | Rechtswissenschaft Sport |
| edition | 1. publ. |
| format | Book |
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| index_date | 2024-07-02T16:39:16Z |
| indexdate | 2024-07-09T20:53:20Z |
| institution | BVB |
| isbn | 0203967828 9780415401104 9780415401111 9780203967829 0415401100 0415401119 |
| language | English French |
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| spelling | Ferrand, Alain Verfasser aut Sports et sponsoring Routledge handbook of sports sponsorship successful strategies Alain Ferrand, Luiggino Torrigiani, and Andreu Camps i Povill ; translated by Pierre Francois Lalonde and Elizabeth Christopherson 1. publ. Milton Park, Abingdon, Oxon Routledge 2007 VIII, 278 S. graph.Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Recht Sports sponsorship Law and legislation Sports sponsorship Sportsponsoring (DE-588)4207428-9 gnd rswk-swf Sportsponsoring (DE-588)4207428-9 s DE-604 Torrigiani, Luiggino Verfasser (DE-588)142932183 aut Camps i Povill, Andreu Verfasser (DE-588)142932213 aut http://www.loc.gov/catdir/toc/ecip0615/2006017953.html Table of contents only Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015460833&sequence=000008&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Klappentext GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015460833&sequence=000009&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Ferrand, Alain Torrigiani, Luiggino Camps i Povill, Andreu Routledge handbook of sports sponsorship successful strategies Recht Sports sponsorship Law and legislation Sports sponsorship Sportsponsoring (DE-588)4207428-9 gnd |
| subject_GND | (DE-588)4207428-9 |
| title | Routledge handbook of sports sponsorship successful strategies |
| title_alt | Sports et sponsoring |
| title_auth | Routledge handbook of sports sponsorship successful strategies |
| title_exact_search | Routledge handbook of sports sponsorship successful strategies |
| title_exact_search_txtP | Routledge handbook of sports sponsorship successful strategies |
| title_full | Routledge handbook of sports sponsorship successful strategies Alain Ferrand, Luiggino Torrigiani, and Andreu Camps i Povill ; translated by Pierre Francois Lalonde and Elizabeth Christopherson |
| title_fullStr | Routledge handbook of sports sponsorship successful strategies Alain Ferrand, Luiggino Torrigiani, and Andreu Camps i Povill ; translated by Pierre Francois Lalonde and Elizabeth Christopherson |
| title_full_unstemmed | Routledge handbook of sports sponsorship successful strategies Alain Ferrand, Luiggino Torrigiani, and Andreu Camps i Povill ; translated by Pierre Francois Lalonde and Elizabeth Christopherson |
| title_short | Routledge handbook of sports sponsorship |
| title_sort | routledge handbook of sports sponsorship successful strategies |
| title_sub | successful strategies |
| topic | Recht Sports sponsorship Law and legislation Sports sponsorship Sportsponsoring (DE-588)4207428-9 gnd |
| topic_facet | Recht Sports sponsorship Law and legislation Sports sponsorship Sportsponsoring |
| url | http://www.loc.gov/catdir/toc/ecip0615/2006017953.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015460833&sequence=000008&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015460833&sequence=000009&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
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