Marketing management: a strategic decision-making approach
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston [u.a.]
McGraw-Hill/Irwin
2008
|
| Edition: | 6. ed., international ed. |
| Series: | The Irwin/McGraw-Hill series in marketing
|
| Subjects: | |
| Physical Description: | XXII, 533 S. graph. Darst. |
| ISBN: | 0073529826 |
Staff View
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Record in the Search Index
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| dewey-full | 658.8/1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/1 |
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| dewey-sort | 3658.8 11 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| edition | 6. ed., international ed. |
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| id | DE-604.BV022249948 |
| illustrated | Illustrated |
| index_date | 2024-07-02T16:39:14Z |
| indexdate | 2024-07-09T20:53:20Z |
| institution | BVB |
| isbn | 0073529826 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015460755 |
| oclc_num | 456125536 |
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| physical | XXII, 533 S. graph. Darst. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | McGraw-Hill/Irwin |
| record_format | marc |
| series2 | The Irwin/McGraw-Hill series in marketing |
| spelling | Mullins, John Walker Verfasser aut Marketing management a strategic decision-making approach John W. Mullins ... 6. ed., international ed. Boston [u.a.] McGraw-Hill/Irwin 2008 XXII, 533 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Irwin/McGraw-Hill series in marketing Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 |
| spellingShingle | Mullins, John Walker Marketing management a strategic decision-making approach Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 |
| title | Marketing management a strategic decision-making approach |
| title_auth | Marketing management a strategic decision-making approach |
| title_exact_search | Marketing management a strategic decision-making approach |
| title_exact_search_txtP | Marketing management a strategic decision-making approach |
| title_full | Marketing management a strategic decision-making approach John W. Mullins ... |
| title_fullStr | Marketing management a strategic decision-making approach John W. Mullins ... |
| title_full_unstemmed | Marketing management a strategic decision-making approach John W. Mullins ... |
| title_short | Marketing management |
| title_sort | marketing management a strategic decision making approach |
| title_sub | a strategic decision-making approach |
| topic | Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Management Marketingmanagement |
| work_keys_str_mv | AT mullinsjohnwalker marketingmanagementastrategicdecisionmakingapproach |