APA (7th ed.) Citation

Mullins, J. W. (2008). Marketing management: A strategic decision-making approach (6. ed., international ed.). McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Mullins, John Walker. Marketing Management: A Strategic Decision-making Approach. 6. ed., international ed. Boston [u.a.]: McGraw-Hill/Irwin, 2008.

MLA (9th ed.) Citation

Mullins, John Walker. Marketing Management: A Strategic Decision-making Approach. 6. ed., international ed. McGraw-Hill/Irwin, 2008.