Consumer behavior: building marketing strategy
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Boston [u.a.]
McGraw-Hill Irwin
2007
|
| Edition: | 10. ed., internat. Ed. |
| Subjects: | |
| Physical Description: | XXIV, 790 S. Ill. 1 CD-ROM (12 cm) |
| ISBN: | 9780071109154 0071109153 9780071106689 0071106685 9780073101415 0073101419 |
Staff View
MARC
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Record in the Search Index
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| callnumber-search | HF5415.33.U6 |
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| classification_rvk | QW 300 |
| ctrlnum | (OCoLC)61458393 (DE-599)BVBBV022243218 |
| dewey-full | 658.8/3420973 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 10. ed., internat. Ed. |
| format | Book |
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| id | DE-604.BV022243218 |
| illustrated | Illustrated |
| index_date | 2024-07-02T16:36:44Z |
| indexdate | 2024-07-09T20:53:11Z |
| institution | BVB |
| isbn | 9780071109154 0071109153 9780071106689 0071106685 9780073101415 0073101419 |
| language | English |
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| physical | XXIV, 790 S. Ill. 1 CD-ROM (12 cm) |
| publishDate | 2007 |
| publishDateSearch | 2007 |
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| publisher | McGraw-Hill Irwin |
| record_format | marc |
| spelling | Consumer behavior building marketing strategy Del I. Hawkins ; David L. Mothersbaugh ; Roger J. Best DDB life style study data disk 10. ed., internat. Ed. Boston [u.a.] McGraw-Hill Irwin 2007 XXIV, 790 S. Ill. 1 CD-ROM (12 cm) txt rdacontent n rdamedia nc rdacarrier Análisis de mercadeo - Estados Unidos Comportamiento del consumidor - Estados Unidos Comportamiento del consumidor - Estados Unidos - Estudio de casos Consumentengedrag gtt Marketing gtt Consumer behavior United States Consumer behavior United States Case studies Market surveys United States Marketing (DE-588)4037589-4 gnd rswk-swf Strategie (DE-588)4057952-9 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Verenigde Staten gtt USA USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Verbraucherverhalten (DE-588)4062644-1 s Marketingstrategie (DE-588)4120697-6 s USA (DE-588)4078704-7 g 1\p DE-604 Marketing (DE-588)4037589-4 s Strategie (DE-588)4057952-9 s 2\p DE-604 Hawkins, Del I. Sonstige oth Mothersbaugh, David L. Sonstige oth Best, Roger J. Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Consumer behavior building marketing strategy Análisis de mercadeo - Estados Unidos Comportamiento del consumidor - Estados Unidos Comportamiento del consumidor - Estados Unidos - Estudio de casos Consumentengedrag gtt Marketing gtt Consumer behavior United States Consumer behavior United States Case studies Market surveys United States Marketing (DE-588)4037589-4 gnd Strategie (DE-588)4057952-9 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketingstrategie (DE-588)4120697-6 gnd |
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| title | Consumer behavior building marketing strategy |
| title_alt | DDB life style study data disk |
| title_auth | Consumer behavior building marketing strategy |
| title_exact_search | Consumer behavior building marketing strategy |
| title_exact_search_txtP | Consumer behavior building marketing strategy |
| title_full | Consumer behavior building marketing strategy Del I. Hawkins ; David L. Mothersbaugh ; Roger J. Best |
| title_fullStr | Consumer behavior building marketing strategy Del I. Hawkins ; David L. Mothersbaugh ; Roger J. Best |
| title_full_unstemmed | Consumer behavior building marketing strategy Del I. Hawkins ; David L. Mothersbaugh ; Roger J. Best |
| title_short | Consumer behavior |
| title_sort | consumer behavior building marketing strategy |
| title_sub | building marketing strategy |
| topic | Análisis de mercadeo - Estados Unidos Comportamiento del consumidor - Estados Unidos Comportamiento del consumidor - Estados Unidos - Estudio de casos Consumentengedrag gtt Marketing gtt Consumer behavior United States Consumer behavior United States Case studies Market surveys United States Marketing (DE-588)4037589-4 gnd Strategie (DE-588)4057952-9 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Análisis de mercadeo - Estados Unidos Comportamiento del consumidor - Estados Unidos Comportamiento del consumidor - Estados Unidos - Estudio de casos Consumentengedrag Marketing Consumer behavior United States Consumer behavior United States Case studies Market surveys United States Strategie Verbraucherverhalten Marketingstrategie Verenigde Staten USA Fallstudiensammlung |
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