APA (7th ed.) Citation

(2007). Consumer behavior: Building marketing strategy (10. ed., internat. Ed.). McGraw-Hill Irwin.

Chicago Style (17th ed.) Citation

Consumer Behavior: Building Marketing Strategy. 10. ed., internat. Ed. Boston [u.a.]: McGraw-Hill Irwin, 2007.

MLA (9th ed.) Citation

Consumer Behavior: Building Marketing Strategy. 10. ed., internat. Ed. McGraw-Hill Irwin, 2007.