The advanced dictionary of marketing: putting theory to use
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford [u.a.]
Oxford Univ. Press
2008
|
| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis Klappentext |
| Physical Description: | LVIII, 601 S. |
| ISBN: | 0199285993 9780199285990 9780199286003 |
Staff View
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Record in the Search Index
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| adam_text | Contents
Thematic
Index 1 :
Table of Applications
ix
Thematic Index
2:
Searching for Marketing
Terms Using Key Words
xxxii
Introduction
liii
The Motivation for this Dictionary
liii
Structure for Each Term
Iv
How to Use this Dictionary
lv
What is a Law?
Ivi
What is a Theory?
Ivi
What is a Concept?
lvii
What is an Effect?
lvii
The Advanced Dictionary of Marketing Terms
SELECT BIBLIOGRAPHY
585
appendix: Classification of Key Terms
586
1.
Laws (along with principles and rules)
586
2.
Theories (along with hypotheses, models, paradigms,
and paradoxes)
587
3.
Concepts (along with marketing approaches and techniques)
589
4.
Effects (atong with biases, fallacies and errors, phenomena,
and syndromes)
600
Smit
(
1.
1
).u
ko
is Associate Professor of
Marketing and Strategic Management at
Warwick Business School, The University
of Warwick. He holds a Ph.D. in Business
Administration from the University of
Illinois at
Urbana
Champaign, and M.B.A.
and B.M.E. degrees from the University of
Minnesota. He has ten years new product
development, management, and marketing
experience in large and small companies
in the U.S.
Among his numerous publications are
articles in the Journal of Marketing Education,
the Journal of Marketing Management,
Inter¬
nationaljournal
of Advertising, Marketing
Intelligence tr Planning, Benchmarking: An
Internationaljournal, international
Journal
of New Product Development and Innovation
Management. The International Journal on
Media Management, The international Journal
of Management Education, and the Journal
of Travel and Tourism Marketing and book
chapters in texts including
Mergen
and
Acquisitions and Business and Management
Education in TransitUming and Developing
Countries.
His research interests include the study
of marketing knowledge development and
dissemination, temporal influences in mar¬
keting strategy and consumer behavior, and
skill development in marketing education.
Or. Dacko s consultancy clients include
major firms in the publishing industry.
|
| adam_txt |
Contents
Thematic
Index 1 :
Table of Applications
ix
Thematic Index
2:
Searching for Marketing
Terms Using Key Words
xxxii
Introduction
liii
The Motivation for this Dictionary
liii
Structure for Each Term
Iv
How to Use this Dictionary
lv
What is a Law?
Ivi
What is a Theory?
Ivi
What is a Concept?
lvii
What is an Effect?
lvii
The Advanced Dictionary of Marketing Terms
SELECT BIBLIOGRAPHY
585
appendix: Classification of Key Terms
586
1.
Laws (along with principles and rules)
586
2.
Theories (along with hypotheses, models, paradigms,
and paradoxes)
587
3.
Concepts (along with marketing approaches and techniques)
589
4.
Effects (atong with biases, fallacies and errors, phenomena,
and syndromes)
600
Smit
(
1.
1
).u
ko
is Associate Professor of
Marketing and Strategic Management at
Warwick Business School, The University
of Warwick. He holds a Ph.D. in Business
Administration from the University of
Illinois at
Urbana
Champaign, and M.B.A.
and B.M.E. degrees from the University of
Minnesota. He has ten years' new product
development, management, and marketing
experience in large and small companies
in the U.S.
Among his numerous publications are
articles in the Journal of Marketing Education,
the Journal of Marketing Management,
Inter¬
nationaljournal
of Advertising, Marketing
Intelligence tr Planning, Benchmarking: An
Internationaljournal, international
Journal
of New Product Development and Innovation
Management. The International Journal on
Media Management, The international Journal
of Management Education, and the Journal
of Travel and Tourism Marketing and book
chapters in texts including
Mergen
and
Acquisitions and Business and Management
Education in TransitUming and Developing
Countries.
His research interests include the study
of marketing knowledge development and
dissemination, temporal influences in mar¬
keting strategy and consumer behavior, and
skill development in marketing education.
Or. Dacko's consultancy clients include
major firms in the publishing industry. |
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| callnumber-raw | HF5412 |
| callnumber-search | HF5412 |
| callnumber-sort | HF 45412 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)232345815 (DE-599)BVBBV022242959 |
| dewey-full | 658.8003 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.8003 |
| dewey-sort | 3658.8003 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:36:40Z |
| indexdate | 2024-07-09T20:53:11Z |
| institution | BVB |
| isbn | 0199285993 9780199285990 9780199286003 |
| language | English |
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| physical | LVIII, 601 S. |
| publishDate | 2008 |
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| spelling | Dacko, Scott G. Verfasser aut The advanced dictionary of marketing putting theory to use Scott G. Dacko Marketing 1. publ. Oxford [u.a.] Oxford Univ. Press 2008 LVIII, 601 S. txt rdacontent n rdamedia nc rdacarrier Marketing - Dictionnaires anglais Marketing - Dictionnaires ram Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4066724-8 Wörterbuch gnd-content Marketing (DE-588)4037589-4 s DE-188 Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015453859&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015453859&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Dacko, Scott G. The advanced dictionary of marketing putting theory to use Marketing - Dictionnaires anglais Marketing - Dictionnaires ram Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4066724-8 |
| title | The advanced dictionary of marketing putting theory to use |
| title_alt | Marketing |
| title_auth | The advanced dictionary of marketing putting theory to use |
| title_exact_search | The advanced dictionary of marketing putting theory to use |
| title_exact_search_txtP | The advanced dictionary of marketing putting theory to use |
| title_full | The advanced dictionary of marketing putting theory to use Scott G. Dacko |
| title_fullStr | The advanced dictionary of marketing putting theory to use Scott G. Dacko |
| title_full_unstemmed | The advanced dictionary of marketing putting theory to use Scott G. Dacko |
| title_short | The advanced dictionary of marketing |
| title_sort | the advanced dictionary of marketing putting theory to use |
| title_sub | putting theory to use |
| topic | Marketing - Dictionnaires anglais Marketing - Dictionnaires ram Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing - Dictionnaires anglais Marketing - Dictionnaires Marketing Wörterbuch |
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