Strategic retail management: text and international cases
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Gabler
2007
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Klappentext Inhaltsverzeichnis |
| Beschreibung: | Literaturverz. S. 337 - 361 |
| Beschreibung: | VIII, 366 S. Ill., graph. Darst., Kt. |
| ISBN: | 9783834902870 383490287X |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text |
Preface
Introduction
Part I Formats and Players in Retailing
Chapter
Case Study:
Chapter
Case Study: Media
Chapter
Case Study: Esprit
Part II Strategic Marketing in Retailing
Chapter
Case Study:
Chapter
Case Study:
Chapter
Case Study: IKEA
Part III Marketing Mix in Retailing
Chapter
Selection
Case Study:
Chapter
Case Study: Coop (Switzerland)
VII
Brief Contents
Chapter
Case Study: Wal-Mart
Chapter
Case Study:
Chapter
Case Study: Tesco
Part IV Buying, Logistics and Performance Measurement
Chapter
Case Study: Kingfisher
Chapter
Case Study: Sainsbury's
Chapter
Inf
Case Study: Benetton
Chapter
Case Study: Metro
References
Index
VIII
Joachim Zentes I
Hanna
Strategie
Management
"Strategic Retail Management
Cases" is devoted to the dynamic development of retailing.
The various strategy concepts adopted by retailing compa¬
nies and their implementation in practice are at the core of
the book.
This is not a traditional textbook or collection of case studies,
but is intended to demonstrate the complex and manifold
questions of retail management in the form of
provide a thematic overview of key issues and illustrate them
with the help of comprehensive case studies. Internationally
known retail companies are used as examples to facilitate an
understanding of what is involved in strategic retail manage¬
ment and to present some best practices.
The book can be used in teaching as a basis for working with
case studies. For this purpose, the case studies are integrated
into the lessons in such a way that they provide additional
content and a specific application of the individual lessons.
They form part of the main topic, but also lead to suggested
discussion subjects and questions in order to deepen the
understanding of the topic. Instructors are provided with
additional resources.
"Strategic Retail Management" is targeted primarily at stu¬
dents in their third and fourth academic year (undergraduate
and graduate level) in the field of Business Administra¬
tion/Marketing/Management at different institutions, such
as universities, academies and business schools. In addition,
practitioners in the consumer goods industry and in retailing
companies who wish to obtain
information on current retail concepts will also benefit from
reading this book. |
| adam_txt |
Preface
Introduction
Part I Formats and Players in Retailing
Chapter
Case Study:
Chapter
Case Study: Media
Chapter
Case Study: Esprit
Part II Strategic Marketing in Retailing
Chapter
Case Study:
Chapter
Case Study:
Chapter
Case Study: IKEA
Part III Marketing Mix in Retailing
Chapter
Selection
Case Study:
Chapter
Case Study: Coop (Switzerland)
VII
Brief Contents
Chapter
Case Study: Wal-Mart
Chapter
Case Study:
Chapter
Case Study: Tesco
Part IV Buying, Logistics and Performance Measurement
Chapter
Case Study: Kingfisher
Chapter
Case Study: Sainsbury's
Chapter
Inf
Case Study: Benetton
Chapter
Case Study: Metro
References
Index
VIII
Joachim Zentes I
Hanna
Strategie
Management
"Strategic Retail Management
Cases" is devoted to the dynamic development of retailing.
The various strategy concepts adopted by retailing compa¬
nies and their implementation in practice are at the core of
the book.
This is not a traditional textbook or collection of case studies,
but is intended to demonstrate the complex and manifold
questions of retail management in the form of
provide a thematic overview of key issues and illustrate them
with the help of comprehensive case studies. Internationally
known retail companies are used as examples to facilitate an
understanding of what is involved in strategic retail manage¬
ment and to present some best practices.
The book can be used in teaching as a basis for working with
case studies. For this purpose, the case studies are integrated
into the lessons in such a way that they provide additional
content and a specific application of the individual lessons.
They form part of the main topic, but also lead to suggested
discussion subjects and questions in order to deepen the
understanding of the topic. Instructors are provided with
additional resources.
"Strategic Retail Management" is targeted primarily at stu¬
dents in their third and fourth academic year (undergraduate
and graduate level) in the field of Business Administra¬
tion/Marketing/Management at different institutions, such
as universities, academies and business schools. In addition,
practitioners in the consumer goods industry and in retailing
companies who wish to obtain
information on current retail concepts will also benefit from
reading this book. |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Zentes, Joachim 1947- Morschett, Dirk 1970- Schramm-Klein, Hanna 1974- |
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| author_facet | Zentes, Joachim 1947- Morschett, Dirk 1970- Schramm-Klein, Hanna 1974- |
| author_role | aut aut aut |
| author_sort | Zentes, Joachim 1947- |
| author_variant | j z jz d m dm h s k hsk |
| building | Verbundindex |
| bvnumber | BV022239058 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5429 |
| callnumber-raw | HF5429 |
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| callnumber-sort | HF 45429 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QQ 440 |
| classification_tum | WIR 540f |
| ctrlnum | (OCoLC)180973093 (DE-599)BVBBV022239058 |
| dewey-full | 658.87 381.1068 |
| dewey-hundreds | 600 - Technology (Applied sciences) 300 - Social sciences |
| dewey-ones | 658 - General management 381 - Commerce (Trade) |
| dewey-raw | 658.87 381.1068 |
| dewey-search | 658.87 381.1068 |
| dewey-sort | 3658.87 |
| dewey-tens | 650 - Management and auxiliary services 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
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| indexdate | 2024-07-20T09:11:12Z |
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| spelling | Zentes, Joachim 1947- Verfasser (DE-588)115533907 aut Strategic retail management text and international cases Joachim Zentes ; Dirk Morschett ; Hanna Schramm-Klein 1. ed. Wiesbaden Gabler 2007 VIII, 366 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 337 - 361 Retail trade Management Retail trade Management Case studies Einzelhandelsbetrieb (DE-588)4013974-8 gnd rswk-swf Einzelhandel (DE-588)4127747-8 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content (DE-588)4123623-3 Lehrbuch gnd-content Einzelhandel (DE-588)4127747-8 s Strategisches Management (DE-588)4124261-0 s DE-604 Einzelhandelsbetrieb (DE-588)4013974-8 s DE-188 Morschett, Dirk 1970- Verfasser (DE-588)1020699256 aut Schramm-Klein, Hanna 1974- Verfasser (DE-588)124525563 aut text/html http://deposit.dnb.de/cgi-bin/dokserv?id=2877047&prov=M&dok_var=1&dok_ext=htm Inhaltstext Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015450013&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Klappentext Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015450013&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Zentes, Joachim 1947- Morschett, Dirk 1970- Schramm-Klein, Hanna 1974- Strategic retail management text and international cases Retail trade Management Retail trade Management Case studies Einzelhandelsbetrieb (DE-588)4013974-8 gnd Einzelhandel (DE-588)4127747-8 gnd Strategisches Management (DE-588)4124261-0 gnd |
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| title | Strategic retail management text and international cases |
| title_auth | Strategic retail management text and international cases |
| title_exact_search | Strategic retail management text and international cases |
| title_exact_search_txtP | Strategic retail management text and international cases |
| title_full | Strategic retail management text and international cases Joachim Zentes ; Dirk Morschett ; Hanna Schramm-Klein |
| title_fullStr | Strategic retail management text and international cases Joachim Zentes ; Dirk Morschett ; Hanna Schramm-Klein |
| title_full_unstemmed | Strategic retail management text and international cases Joachim Zentes ; Dirk Morschett ; Hanna Schramm-Klein |
| title_short | Strategic retail management |
| title_sort | strategic retail management text and international cases |
| title_sub | text and international cases |
| topic | Retail trade Management Retail trade Management Case studies Einzelhandelsbetrieb (DE-588)4013974-8 gnd Einzelhandel (DE-588)4127747-8 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Retail trade Management Retail trade Management Case studies Einzelhandelsbetrieb Einzelhandel Strategisches Management Fallstudiensammlung Lehrbuch |
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