Guerilla advertising: unconventional brand communication
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London
Laurence King
2006
|
| Schlagworte: | |
| Beschreibung: | 187 S. überwiegend Ill. |
| ISBN: | 9781856694704 1856694704 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV022231343 | ||
| 003 | DE-604 | ||
| 005 | 20110517 | ||
| 007 | t | ||
| 008 | 070118s2006 a||| |||| 00||| eng d | ||
| 020 | |a 9781856694704 |9 978-1-85669-470-4 | ||
| 020 | |a 1856694704 |9 1-85669-470-4 | ||
| 035 | |a (OCoLC)64747668 | ||
| 035 | |a (DE-599)BVBBV022231343 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-Aug4 |a DE-1049 |a DE-523 |a DE-91 | ||
| 050 | 0 | |a HF5837 | |
| 082 | 0 | |a 659.113 |2 22 | |
| 084 | |a AP 17440 |0 (DE-625)7010: |2 rvk | ||
| 084 | |a WIR 840f |2 stub | ||
| 245 | 1 | 0 | |a Guerilla advertising |b unconventional brand communication |c Written by Gavin Lucas. Art Direction by Michael Dorrian |
| 264 | 1 | |a London |b Laurence King |c 2006 | |
| 300 | |a 187 S. |b überwiegend Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 336 | |b sti |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Grafische vormgeving |2 gtt | |
| 650 | 7 | |a Merken |2 gtt | |
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Advertising campaigns | |
| 650 | 4 | |a Publicity | |
| 700 | 1 | |a Lucas, Gavin |e Sonstige |4 oth | |
| 700 | 1 | |a Dorrian, Michael |e Sonstige |0 (DE-588)129444456 |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-015442417 | ||
Datensatz im Suchindex
| _version_ | 1804136219178696705 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author_GND | (DE-588)129444456 |
| building | Verbundindex |
| bvnumber | BV022231343 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5837 |
| callnumber-raw | HF5837 |
| callnumber-search | HF5837 |
| callnumber-sort | HF 45837 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 17440 |
| classification_tum | WIR 840f |
| ctrlnum | (OCoLC)64747668 (DE-599)BVBBV022231343 |
| dewey-full | 659.113 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.113 |
| dewey-search | 659.113 |
| dewey-sort | 3659.113 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| discipline_str_mv | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV022231343 |
| illustrated | Illustrated |
| index_date | 2024-07-02T16:32:37Z |
| indexdate | 2024-07-09T20:52:55Z |
| institution | BVB |
| isbn | 9781856694704 1856694704 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015442417 |
| oclc_num | 64747668 |
| open_access_boolean | |
| owner | DE-Aug4 DE-1049 DE-523 DE-91 DE-BY-TUM |
| owner_facet | DE-Aug4 DE-1049 DE-523 DE-91 DE-BY-TUM |
| physical | 187 S. überwiegend Ill. |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Laurence King |
| record_format | marc |
| spelling | Guerilla advertising unconventional brand communication Written by Gavin Lucas. Art Direction by Michael Dorrian London Laurence King 2006 187 S. überwiegend Ill. txt rdacontent sti rdacontent n rdamedia nc rdacarrier Grafische vormgeving gtt Merken gtt Reclame gtt Advertising Advertising campaigns Publicity Lucas, Gavin Sonstige oth Dorrian, Michael Sonstige (DE-588)129444456 oth |
| spellingShingle | Guerilla advertising unconventional brand communication Grafische vormgeving gtt Merken gtt Reclame gtt Advertising Advertising campaigns Publicity |
| title | Guerilla advertising unconventional brand communication |
| title_auth | Guerilla advertising unconventional brand communication |
| title_exact_search | Guerilla advertising unconventional brand communication |
| title_exact_search_txtP | Guerilla advertising unconventional brand communication |
| title_full | Guerilla advertising unconventional brand communication Written by Gavin Lucas. Art Direction by Michael Dorrian |
| title_fullStr | Guerilla advertising unconventional brand communication Written by Gavin Lucas. Art Direction by Michael Dorrian |
| title_full_unstemmed | Guerilla advertising unconventional brand communication Written by Gavin Lucas. Art Direction by Michael Dorrian |
| title_short | Guerilla advertising |
| title_sort | guerilla advertising unconventional brand communication |
| title_sub | unconventional brand communication |
| topic | Grafische vormgeving gtt Merken gtt Reclame gtt Advertising Advertising campaigns Publicity |
| topic_facet | Grafische vormgeving Merken Reclame Advertising Advertising campaigns Publicity |
| work_keys_str_mv | AT lucasgavin guerillaadvertisingunconventionalbrandcommunication AT dorrianmichael guerillaadvertisingunconventionalbrandcommunication |