APA (7th ed.) Citation

Backhaus, K., & Schneider, H. (2007). Strategisches Marketing. Schäffer-Poeschel.

Chicago Style (17th ed.) Citation

Backhaus, Klaus, and Helmut Schneider. Strategisches Marketing. Stuttgart: Schäffer-Poeschel, 2007.

MLA (9th ed.) Citation

Backhaus, Klaus, and Helmut Schneider. Strategisches Marketing. Schäffer-Poeschel, 2007.

Warning: These citations may not always be 100% accurate.