The marketing audit: translating marketing theory into practice
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford u.a.
Butterworth-Heinemann
1993
|
| Edition: | Paperback ed. |
| Series: | The marketing series: practitioner
|
| Subjects: | |
| Physical Description: | VII, 268 S. Ill., graph. Darst. |
| ISBN: | 0750617063 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV022192791 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 061213s1993 ad|| |||| 00||| eng d | ||
| 020 | |a 0750617063 |9 0-7506-1706-3 | ||
| 035 | |a (OCoLC)30726179 | ||
| 035 | |a (DE-599)BVBBV022192791 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1049 | ||
| 050 | 0 | |a HF5415.16 | |
| 082 | 0 | |a 658.8/02 |2 20 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a McDonald, Malcolm |d 1938- |e Verfasser |0 (DE-588)118107585 |4 aut | |
| 245 | 1 | 0 | |a The marketing audit |b translating marketing theory into practice |c Malcolm H. B. McDonald |
| 250 | |a Paperback ed. | ||
| 264 | 1 | |a Oxford u.a. |b Butterworth-Heinemann |c 1993 | |
| 300 | |a VII, 268 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The marketing series: practitioner | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Marketing audits |v Problems, exercises, etc | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4143389-0 |a Aufgabensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-015404338 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Record in the Search Index
| _version_ | 1804136166262308864 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | McDonald, Malcolm 1938- |
| author_GND | (DE-588)118107585 |
| author_facet | McDonald, Malcolm 1938- |
| author_role | aut |
| author_sort | McDonald, Malcolm 1938- |
| author_variant | m m mm |
| building | Verbundindex |
| bvnumber | BV022192791 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.16 |
| callnumber-search | HF5415.16 |
| callnumber-sort | HF 45415.16 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)30726179 (DE-599)BVBBV022192791 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Paperback ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01354nam a2200397 c 4500</leader><controlfield tag="001">BV022192791</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">061213s1993 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0750617063</subfield><subfield code="9">0-7506-1706-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)30726179</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV022192791</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1049</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.16</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/02</subfield><subfield code="2">20</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">McDonald, Malcolm</subfield><subfield code="d">1938-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)118107585</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The marketing audit</subfield><subfield code="b">translating marketing theory into practice</subfield><subfield code="c">Malcolm H. B. McDonald</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Paperback ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Oxford u.a.</subfield><subfield code="b">Butterworth-Heinemann</subfield><subfield code="c">1993</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VII, 268 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">The marketing series: practitioner</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing audits</subfield><subfield code="v">Problems, exercises, etc</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4143389-0</subfield><subfield code="a">Aufgabensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-015404338</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)4143389-0 Aufgabensammlung gnd-content |
| genre_facet | Aufgabensammlung |
| id | DE-604.BV022192791 |
| illustrated | Illustrated |
| index_date | 2024-07-02T16:21:52Z |
| indexdate | 2024-07-09T20:52:05Z |
| institution | BVB |
| isbn | 0750617063 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015404338 |
| oclc_num | 30726179 |
| open_access_boolean | |
| owner | DE-1049 |
| owner_facet | DE-1049 |
| physical | VII, 268 S. Ill., graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| series2 | The marketing series: practitioner |
| spelling | McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut The marketing audit translating marketing theory into practice Malcolm H. B. McDonald Paperback ed. Oxford u.a. Butterworth-Heinemann 1993 VII, 268 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The marketing series: practitioner Marketing gtt Marketing audits Problems, exercises, etc Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4143389-0 Aufgabensammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | McDonald, Malcolm 1938- The marketing audit translating marketing theory into practice Marketing gtt Marketing audits Problems, exercises, etc Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4143389-0 |
| title | The marketing audit translating marketing theory into practice |
| title_auth | The marketing audit translating marketing theory into practice |
| title_exact_search | The marketing audit translating marketing theory into practice |
| title_exact_search_txtP | The marketing audit translating marketing theory into practice |
| title_full | The marketing audit translating marketing theory into practice Malcolm H. B. McDonald |
| title_fullStr | The marketing audit translating marketing theory into practice Malcolm H. B. McDonald |
| title_full_unstemmed | The marketing audit translating marketing theory into practice Malcolm H. B. McDonald |
| title_short | The marketing audit |
| title_sort | the marketing audit translating marketing theory into practice |
| title_sub | translating marketing theory into practice |
| topic | Marketing gtt Marketing audits Problems, exercises, etc Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Marketing audits Problems, exercises, etc Aufgabensammlung |
| work_keys_str_mv | AT mcdonaldmalcolm themarketingaudittranslatingmarketingtheoryintopractice |