APA (7th ed.) Citation

McDonald, M. (1993). The marketing audit: Translating marketing theory into practice (Paperback ed.). Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

McDonald, Malcolm. The Marketing Audit: Translating Marketing Theory into Practice. Paperback ed. Oxford u.a: Butterworth-Heinemann, 1993.

MLA (9th ed.) Citation

McDonald, Malcolm. The Marketing Audit: Translating Marketing Theory into Practice. Paperback ed. Butterworth-Heinemann, 1993.