Relationship marketing: strategy and implementation
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Oxford
Butterworth Heinemann
2000
|
| Edition: | Repr. |
| Series: | [CIM professional]
|
| Subjects: | |
| Online Access: | Table of contents Publisher description |
| Item Description: | "Published in association with the Chartered Institute of Marketing." -- Series statement on jacket. - Includes bibliographical references and index |
| Physical Description: | xiv, 509 p. ill. : 24 cm. - graph. Darst. |
| ISBN: | 0750636262 |
Staff View
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Record in the Search Index
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| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Repr. |
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| illustrated | Illustrated |
| index_date | 2024-07-02T16:02:33Z |
| indexdate | 2024-07-09T20:46:01Z |
| institution | BVB |
| isbn | 0750636262 |
| language | English |
| lccn | 99231549 |
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| physical | xiv, 509 p. ill. : 24 cm. - graph. Darst. |
| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | Butterworth Heinemann |
| record_format | marc |
| series2 | [CIM professional] |
| spelling | Relationship marketing strategy and implementation Helen Peck ... [et al.] Repr. Oxford Butterworth Heinemann 2000 xiv, 509 p. ill. : 24 cm. - graph. Darst. txt rdacontent n rdamedia nc rdacarrier [CIM professional] "Published in association with the Chartered Institute of Marketing." -- Series statement on jacket. - Includes bibliographical references and index Beziehungsmanagement swd Kundenmanagement swd Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s DE-604 Beziehungsmarketing (DE-588)4789127-0 s 1\p DE-604 Peck, Helen Sonstige oth http://www.loc.gov/catdir/toc/els033/99231549.html Table of contents http://www.loc.gov/catdir/description/els033/99231549.html Publisher description 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Relationship marketing strategy and implementation Beziehungsmanagement swd Kundenmanagement swd Beziehungsmanagement (DE-588)4326109-7 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4326109-7 (DE-588)4789127-0 (DE-588)4236865-0 |
| title | Relationship marketing strategy and implementation |
| title_auth | Relationship marketing strategy and implementation |
| title_exact_search | Relationship marketing strategy and implementation |
| title_exact_search_txtP | Relationship marketing strategy and implementation |
| title_full | Relationship marketing strategy and implementation Helen Peck ... [et al.] |
| title_fullStr | Relationship marketing strategy and implementation Helen Peck ... [et al.] |
| title_full_unstemmed | Relationship marketing strategy and implementation Helen Peck ... [et al.] |
| title_short | Relationship marketing |
| title_sort | relationship marketing strategy and implementation |
| title_sub | strategy and implementation |
| topic | Beziehungsmanagement swd Kundenmanagement swd Beziehungsmanagement (DE-588)4326109-7 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Beziehungsmanagement Kundenmanagement Beziehungsmarketing |
| url | http://www.loc.gov/catdir/toc/els033/99231549.html http://www.loc.gov/catdir/description/els033/99231549.html |
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