Holdings: Blue ocean strategy

Blue ocean strategy: how to create uncontested market space and make the competition irrelevant

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Bibliographic Details
Main Authors:	Kim, W. Chan (Author), Mauborgne, Renée (Author)
Format:	Book
Language:	English
Published:	Boston, Mass. Harvard Business School Press 2006
Edition:	[Nachdr.]
Subjects:	Kooperation Neues Produkt Marktsegmentierung Unternehmen Marktergebnis Markterschließung
Online Access:	Inhaltsverzeichnis
Item Description:	Includes bibliographical references and index
Physical Description:	XV, 240 S. graph. Darst.
ISBN:	1591396190 9781591396192

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MARC


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adam_text	Contents Preface Acknowledgments Part One: Blue Ocean Strategy 1 2 Part Two: Formulating Blue Ocean Strategy 3 4 5 6 viii Contents Part Three: Executing Blue Ocean Strategy 7 8 9 of Blue Ocean Strategy Appendix A Appendix AppendixC Notes Bibliography Index About the Authors
adam_txt	Contents Preface Acknowledgments Part One: Blue Ocean Strategy 1 2 Part Two: Formulating Blue Ocean Strategy 3 4 5 6 viii Contents Part Three: Executing Blue Ocean Strategy 7 8 9 of Blue Ocean Strategy Appendix A Appendix AppendixC Notes Bibliography Index About the Authors
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author	Kim, W. Chan Mauborgne, Renée
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discipline	Wirtschaftswissenschaften
discipline_str_mv	Wirtschaftswissenschaften
edition	[Nachdr.]
format	Book
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isbn	1591396190 9781591396192
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spelling	Kim, W. Chan Verfasser (DE-588)130363278 aut Blue ocean strategy how to create uncontested market space and make the competition irrelevant W. Chan Kim ; Renée Mauborgne [Nachdr.] Boston, Mass. Harvard Business School Press 2006 XV, 240 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Kooperation (DE-588)4032386-9 gnd rswk-swf Neues Produkt (DE-588)4171552-4 gnd rswk-swf Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Marktergebnis (DE-588)4351708-0 gnd rswk-swf Markterschließung (DE-588)4114519-7 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Kooperation (DE-588)4032386-9 s Marktergebnis (DE-588)4351708-0 s Markterschließung (DE-588)4114519-7 s 1\p DE-604 Neues Produkt (DE-588)4171552-4 s Marktsegmentierung (DE-588)4037644-8 s 2\p DE-604 Mauborgne, Renée Verfasser (DE-588)130363286 aut Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015059118&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Kim, W. Chan Mauborgne, Renée Blue ocean strategy how to create uncontested market space and make the competition irrelevant Kooperation (DE-588)4032386-9 gnd Neues Produkt (DE-588)4171552-4 gnd Marktsegmentierung (DE-588)4037644-8 gnd Unternehmen (DE-588)4061963-1 gnd Marktergebnis (DE-588)4351708-0 gnd Markterschließung (DE-588)4114519-7 gnd
subject_GND	(DE-588)4032386-9 (DE-588)4171552-4 (DE-588)4037644-8 (DE-588)4061963-1 (DE-588)4351708-0 (DE-588)4114519-7
title	Blue ocean strategy how to create uncontested market space and make the competition irrelevant
title_auth	Blue ocean strategy how to create uncontested market space and make the competition irrelevant
title_exact_search	Blue ocean strategy how to create uncontested market space and make the competition irrelevant
title_exact_search_txtP	Blue ocean strategy how to create uncontested market space and make the competition irrelevant
title_full	Blue ocean strategy how to create uncontested market space and make the competition irrelevant W. Chan Kim ; Renée Mauborgne
title_fullStr	Blue ocean strategy how to create uncontested market space and make the competition irrelevant W. Chan Kim ; Renée Mauborgne
title_full_unstemmed	Blue ocean strategy how to create uncontested market space and make the competition irrelevant W. Chan Kim ; Renée Mauborgne
title_short	Blue ocean strategy
title_sort	blue ocean strategy how to create uncontested market space and make the competition irrelevant
title_sub	how to create uncontested market space and make the competition irrelevant
topic	Kooperation (DE-588)4032386-9 gnd Neues Produkt (DE-588)4171552-4 gnd Marktsegmentierung (DE-588)4037644-8 gnd Unternehmen (DE-588)4061963-1 gnd Marktergebnis (DE-588)4351708-0 gnd Markterschließung (DE-588)4114519-7 gnd
topic_facet	Kooperation Neues Produkt Marktsegmentierung Unternehmen Marktergebnis Markterschließung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015059118&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT kimwchan blueoceanstrategyhowtocreateuncontestedmarketspaceandmakethecompetitionirrelevant AT mauborgnerenee blueoceanstrategyhowtocreateuncontestedmarketspaceandmakethecompetitionirrelevant

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