APA (7th ed.) Citation

Kim, W. C., & Mauborgne, R. (2006). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant ([Nachdr.].). Harvard Business School Press.

Chicago Style (17th ed.) Citation

Kim, W. Chan, and Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. [Nachdr.]. Boston, Mass: Harvard Business School Press, 2006.

MLA (9th ed.) Citation

Kim, W. Chan, and Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. [Nachdr.]. Harvard Business School Press, 2006.