APA (7th ed.) Citation

(1996). The big brand challenge: Are we jumping on the brand wagon? ; ESOMAR Seminar Berlin ( Germany ), 9th - 11th October 1996.

Chicago Style (17th ed.) Citation

The Big Brand Challenge: Are We Jumping on the Brand Wagon? ; ESOMAR Seminar Berlin ( Germany ), 9th - 11th October 1996. Amsterdam, 1996.

MLA (9th ed.) Citation

The Big Brand Challenge: Are We Jumping on the Brand Wagon? ; ESOMAR Seminar Berlin ( Germany ), 9th - 11th October 1996. 1996.