Marketing leadership in hospitality and tourism: strategies and tactics for competitive advantage
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Pearson Prentice Hall
2007
|
| Edition: | 4. ed. |
| Subjects: | |
| Item Description: | Lewis's name appears first on the earlier edition. -- Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000. Includes bibliographical references and index |
| Physical Description: | XXV, 662 S. Ill., graph. Darst., Kt. CD-ROM (12 cm) |
| ISBN: | 0131182404 |
Staff View
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| id | DE-604.BV022045043 |
| illustrated | Illustrated |
| index_date | 2024-07-02T16:02:14Z |
| indexdate | 2024-07-09T20:45:59Z |
| institution | BVB |
| isbn | 0131182404 |
| language | English |
| lccn | 2006049455 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015058216 |
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| physical | XXV, 662 S. Ill., graph. Darst., Kt. CD-ROM (12 cm) |
| publishDate | 2007 |
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| publisher | Pearson Prentice Hall |
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| spelling | Shoemaker, Stowe Verfasser aut Marketing leadership in hospitality and tourism strategies and tactics for competitive advantage Stowe Shoemaker ; Robert C. Lewis ; Peter C. Yesawich 4. ed. Upper Saddle River, NJ Pearson Prentice Hall 2007 XXV, 662 S. Ill., graph. Darst., Kt. CD-ROM (12 cm) txt rdacontent n rdamedia nc rdacarrier Lewis's name appears first on the earlier edition. -- Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000. Includes bibliographical references and index Accueil (Tourisme) rasuqam Gestion hôtelière rasuqam Hôtels - Marketing ram Tourisme - Marketing ram Hospitality industry Marketing Gastgewerbe (DE-588)4259231-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Gastgewerbe (DE-588)4259231-8 s Marketing (DE-588)4037589-4 s DE-604 Lewis, Robert C. Verfasser aut Yesawich, Peter C. Verfasser aut |
| spellingShingle | Shoemaker, Stowe Lewis, Robert C. Yesawich, Peter C. Marketing leadership in hospitality and tourism strategies and tactics for competitive advantage Accueil (Tourisme) rasuqam Gestion hôtelière rasuqam Hôtels - Marketing ram Tourisme - Marketing ram Hospitality industry Marketing Gastgewerbe (DE-588)4259231-8 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4259231-8 (DE-588)4037589-4 |
| title | Marketing leadership in hospitality and tourism strategies and tactics for competitive advantage |
| title_auth | Marketing leadership in hospitality and tourism strategies and tactics for competitive advantage |
| title_exact_search | Marketing leadership in hospitality and tourism strategies and tactics for competitive advantage |
| title_exact_search_txtP | Marketing leadership in hospitality and tourism strategies and tactics for competitive advantage |
| title_full | Marketing leadership in hospitality and tourism strategies and tactics for competitive advantage Stowe Shoemaker ; Robert C. Lewis ; Peter C. Yesawich |
| title_fullStr | Marketing leadership in hospitality and tourism strategies and tactics for competitive advantage Stowe Shoemaker ; Robert C. Lewis ; Peter C. Yesawich |
| title_full_unstemmed | Marketing leadership in hospitality and tourism strategies and tactics for competitive advantage Stowe Shoemaker ; Robert C. Lewis ; Peter C. Yesawich |
| title_short | Marketing leadership in hospitality and tourism |
| title_sort | marketing leadership in hospitality and tourism strategies and tactics for competitive advantage |
| title_sub | strategies and tactics for competitive advantage |
| topic | Accueil (Tourisme) rasuqam Gestion hôtelière rasuqam Hôtels - Marketing ram Tourisme - Marketing ram Hospitality industry Marketing Gastgewerbe (DE-588)4259231-8 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Accueil (Tourisme) Gestion hôtelière Hôtels - Marketing Tourisme - Marketing Hospitality industry Marketing Gastgewerbe Marketing |
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