Shoemaker, S., Lewis, R. C., & Yesawich, P. C. (2007). Marketing leadership in hospitality and tourism: Strategies and tactics for competitive advantage (4. ed.). Pearson Prentice Hall.
Chicago-Zitierstil (17. Ausg.)Shoemaker, Stowe, Robert C. Lewis, und Peter C. Yesawich. Marketing Leadership in Hospitality and Tourism: Strategies and Tactics for Competitive Advantage. 4. ed. Upper Saddle River, NJ: Pearson Prentice Hall, 2007.
MLA-Zitierstil (9. Ausg.)Shoemaker, Stowe, et al. Marketing Leadership in Hospitality and Tourism: Strategies and Tactics for Competitive Advantage. 4. ed. Pearson Prentice Hall, 2007.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.