Toward a theoretical model of the utilization of marketing research information for consumer product strategy decisions:
Saved in:
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
1983
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| Subjects: | |
| Item Description: | Pittsburgh, Pa., Univ., Diss., 1979. -Kopie, erschienen im Verl. Univ. Microfilms Internat., Ann Arbor, Mich. |
| Physical Description: | VII, 312 Bl. graph. Darst. |
Staff View
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Record in the Search Index
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| index_date | 2024-07-02T16:10:44Z |
| indexdate | 2024-07-09T20:48:57Z |
| institution | BVB |
| language | English |
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| spelling | Deshpande, Rohit P. Verfasser aut Toward a theoretical model of the utilization of marketing research information for consumer product strategy decisions by Rohit P. Deshpande 1983 VII, 312 Bl. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Pittsburgh, Pa., Univ., Diss., 1979. -Kopie, erschienen im Verl. Univ. Microfilms Internat., Ann Arbor, Mich. Marktforschung (DE-588)4037630-8 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Marktforschung (DE-588)4037630-8 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 |
| spellingShingle | Deshpande, Rohit P. Toward a theoretical model of the utilization of marketing research information for consumer product strategy decisions Marktforschung (DE-588)4037630-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4062644-1 (DE-588)4113937-9 |
| title | Toward a theoretical model of the utilization of marketing research information for consumer product strategy decisions |
| title_auth | Toward a theoretical model of the utilization of marketing research information for consumer product strategy decisions |
| title_exact_search | Toward a theoretical model of the utilization of marketing research information for consumer product strategy decisions |
| title_exact_search_txtP | Toward a theoretical model of the utilization of marketing research information for consumer product strategy decisions |
| title_full | Toward a theoretical model of the utilization of marketing research information for consumer product strategy decisions by Rohit P. Deshpande |
| title_fullStr | Toward a theoretical model of the utilization of marketing research information for consumer product strategy decisions by Rohit P. Deshpande |
| title_full_unstemmed | Toward a theoretical model of the utilization of marketing research information for consumer product strategy decisions by Rohit P. Deshpande |
| title_short | Toward a theoretical model of the utilization of marketing research information for consumer product strategy decisions |
| title_sort | toward a theoretical model of the utilization of marketing research information for consumer product strategy decisions |
| topic | Marktforschung (DE-588)4037630-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Marktforschung Verbraucherverhalten Hochschulschrift |
| work_keys_str_mv | AT deshpanderohitp towardatheoreticalmodeloftheutilizationofmarketingresearchinformationforconsumerproductstrategydecisions |