APA (7th ed.) Citation

Talarzyk, W. W. (1977). Cases for analysis in marketing (2. printing.). The Dryden Press.

Chicago Style (17th ed.) Citation

Talarzyk, W. Wayne. Cases for Analysis in Marketing. 2. printing. Hinsdale, Ill: The Dryden Press, 1977.

MLA (9th ed.) Citation

Talarzyk, W. Wayne. Cases for Analysis in Marketing. 2. printing. The Dryden Press, 1977.