APA (7th ed.) Citation

Skinner, R. N. (1974). Launching new products in competitve markets. Ass. Business Programmes.

Chicago Style (17th ed.) Citation

Skinner, Richard N. Launching New Products in Competitve Markets. London: Ass. Business Programmes, 1974.

MLA (9th ed.) Citation

Skinner, Richard N. Launching New Products in Competitve Markets. Ass. Business Programmes, 1974.

Warning: These citations may not always be 100% accurate.