APA (7th ed.) Citation

Wilson, R. M. S., & Gilligan, C. (2005). Strategic marketing management: Planning, implementation and control (3. ed.). Elsevier Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

Wilson, R. M. S., and Colin Gilligan. Strategic Marketing Management: Planning, Implementation and Control. 3. ed. Amsterdam [u.a.]: Elsevier Butterworth-Heinemann, 2005.

MLA (9th ed.) Citation

Wilson, R. M. S., and Colin Gilligan. Strategic Marketing Management: Planning, Implementation and Control. 3. ed. Elsevier Butterworth-Heinemann, 2005.