Introduction to marketing management: text and cases
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill.
Irwin
1977
|
| Edition: | 3. ed. |
| Subjects: | |
| Physical Description: | 755 S. |
| ISBN: | 0256019282 |
Staff View
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| author | Rewoldt, Stewart H. Warshaw, Martin R. Scott, James D. |
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| callnumber-subject | HF - Commerce |
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:10:23Z |
| indexdate | 2024-07-09T20:48:51Z |
| institution | BVB |
| isbn | 0256019282 |
| language | English |
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| physical | 755 S. |
| publishDate | 1977 |
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| spelling | Rewoldt, Stewart H. Verfasser aut Introduction to marketing management text and cases Stewart H. Rewoldt ; James D. Scott ; Martin R. Warshaw 3. ed. Homewood, Ill. Irwin 1977 755 S. txt rdacontent n rdamedia nc rdacarrier Marketing Management Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 Warshaw, Martin R. Verfasser aut Scott, James D. Verfasser aut |
| spellingShingle | Rewoldt, Stewart H. Warshaw, Martin R. Scott, James D. Introduction to marketing management text and cases Marketing Management Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4151278-9 (DE-588)4522595-3 |
| title | Introduction to marketing management text and cases |
| title_auth | Introduction to marketing management text and cases |
| title_exact_search | Introduction to marketing management text and cases |
| title_exact_search_txtP | Introduction to marketing management text and cases |
| title_full | Introduction to marketing management text and cases Stewart H. Rewoldt ; James D. Scott ; Martin R. Warshaw |
| title_fullStr | Introduction to marketing management text and cases Stewart H. Rewoldt ; James D. Scott ; Martin R. Warshaw |
| title_full_unstemmed | Introduction to marketing management text and cases Stewart H. Rewoldt ; James D. Scott ; Martin R. Warshaw |
| title_short | Introduction to marketing management |
| title_sort | introduction to marketing management text and cases |
| title_sub | text and cases |
| topic | Marketing Management Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Management Marketing Management Case studies Marketingmanagement Einführung Fallstudiensammlung |
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