APA (7th ed.) Citation

Quera, L. (1977). Advertising campaigns: Formulation and tactics (2. ed.). Grid.

Chicago Style (17th ed.) Citation

Quera, Leon. Advertising Campaigns: Formulation and Tactics. 2. ed. Columbus, Ohio: Grid, 1977.

MLA (9th ed.) Citation

Quera, Leon. Advertising Campaigns: Formulation and Tactics. 2. ed. Grid, 1977.