APA-Zitierstil (7. Ausg.)

Quera, L. (1977). Advertising campaigns: Formulation and tactics (2. ed.). Grid.

Chicago-Zitierstil (17. Ausg.)

Quera, Leon. Advertising Campaigns: Formulation and Tactics. 2. ed. Columbus, Ohio: Grid, 1977.

MLA-Zitierstil (9. Ausg.)

Quera, Leon. Advertising Campaigns: Formulation and Tactics. 2. ed. Grid, 1977.