The making of modern advertising:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Basic Books
1983
|
| Edition: | 1. printing |
| Subjects: | |
| Physical Description: | 340 S. |
| ISBN: | 0465043259 |
Staff View
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV021987259 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 050608s1983 |||| 00||| eng d | ||
| 020 | |a 0465043259 |9 0-465-04325-9 | ||
| 035 | |a (OCoLC)9195216 | ||
| 035 | |a (DE-599)BVBBV021987259 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-706 | ||
| 050 | 0 | |a HF5821 | |
| 082 | 0 | |a 338.4/76591 |2 19 | |
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Pope, Daniel |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The making of modern advertising |c Daniel Pope |
| 250 | |a 1. printing | ||
| 264 | 1 | |a New York |b Basic Books |c 1983 | |
| 300 | |a 340 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Publicité | |
| 650 | 4 | |a Advertising | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-015202173 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Record in the Search Index
| _version_ | 1804135961786843136 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Pope, Daniel |
| author_facet | Pope, Daniel |
| author_role | aut |
| author_sort | Pope, Daniel |
| author_variant | d p dp |
| building | Verbundindex |
| bvnumber | BV021987259 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821 |
| callnumber-search | HF5821 |
| callnumber-sort | HF 45821 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)9195216 (DE-599)BVBBV021987259 |
| dewey-full | 338.4/76591 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.4/76591 |
| dewey-search | 338.4/76591 |
| dewey-sort | 3338.4 576591 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. printing |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01135nam a2200385zc 4500</leader><controlfield tag="001">BV021987259</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">050608s1983 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0465043259</subfield><subfield code="9">0-465-04325-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)9195216</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV021987259</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-706</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5821</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">338.4/76591</subfield><subfield code="2">19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Pope, Daniel</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The making of modern advertising</subfield><subfield code="c">Daniel Pope</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. printing</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">Basic Books</subfield><subfield code="c">1983</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">340 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Publicité</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-015202173</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV021987259 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:10:19Z |
| indexdate | 2024-07-09T20:48:50Z |
| institution | BVB |
| isbn | 0465043259 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015202173 |
| oclc_num | 9195216 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | 340 S. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| publisher | Basic Books |
| record_format | marc |
| spelling | Pope, Daniel Verfasser aut The making of modern advertising Daniel Pope 1. printing New York Basic Books 1983 340 S. txt rdacontent n rdamedia nc rdacarrier Publicité Advertising Werbung (DE-588)4065541-6 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Werbung (DE-588)4065541-6 s DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Pope, Daniel The making of modern advertising Publicité Advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4143413-4 |
| title | The making of modern advertising |
| title_auth | The making of modern advertising |
| title_exact_search | The making of modern advertising |
| title_exact_search_txtP | The making of modern advertising |
| title_full | The making of modern advertising Daniel Pope |
| title_fullStr | The making of modern advertising Daniel Pope |
| title_full_unstemmed | The making of modern advertising Daniel Pope |
| title_short | The making of modern advertising |
| title_sort | the making of modern advertising |
| topic | Publicité Advertising Werbung (DE-588)4065541-6 gnd |
| topic_facet | Publicité Advertising Werbung Aufsatzsammlung |
| work_keys_str_mv | AT popedaniel themakingofmodernadvertising |