APA-Zitierstil (7. Ausg.)

Pope, D. (1983). The making of modern advertising (1. printing.). Basic Books.

Chicago-Zitierstil (17. Ausg.)

Pope, Daniel. The Making of Modern Advertising. 1. printing. New York: Basic Books, 1983.

MLA-Zitierstil (9. Ausg.)

Pope, Daniel. The Making of Modern Advertising. 1. printing. Basic Books, 1983.