Aufstieg und Fall der Marke USA: Amerikas Image zwischen Absicht und Wahrnehmung
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Heidelberg
Redline Wirtschaft
2005
|
| Subjects: | |
| Item Description: | Literaturverz. S. 211 - 214 |
| Physical Description: | 214 S. Ill. |
| ISBN: | 3636012924 |
Staff View
MARC
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Record in the Search Index
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| id | DE-604.BV021986754 |
| illustrated | Illustrated |
| index_date | 2024-07-02T16:10:18Z |
| indexdate | 2024-07-09T20:48:49Z |
| institution | BVB |
| isbn | 3636012924 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015201672 |
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| physical | 214 S. Ill. |
| publishDate | 2005 |
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| publisher | Redline Wirtschaft |
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| spelling | Anholt, Simon Verfasser (DE-588)130354244 aut Brand America Aufstieg und Fall der Marke USA Amerikas Image zwischen Absicht und Wahrnehmung Heidelberg Redline Wirtschaft 2005 214 S. Ill. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 211 - 214 Geschichte gnd rswk-swf Politik Brand name products Political aspects Brand name products Public opinion Export marketing Political aspects Image (DE-588)4026574-2 gnd rswk-swf Markenimage (DE-588)4136439-9 gnd rswk-swf Markenwert (DE-588)4346474-9 gnd rswk-swf Amerikabild (DE-588)4001671-7 gnd rswk-swf USA United States Foreign public opinion USA (DE-588)4078704-7 gnd rswk-swf Amerikabild (DE-588)4001671-7 s DE-604 USA (DE-588)4078704-7 g Image (DE-588)4026574-2 s Geschichte z 1\p DE-604 Markenimage (DE-588)4136439-9 s Markenwert (DE-588)4346474-9 s 2\p DE-604 Hildreth, Jeremy Verfasser (DE-588)130354252 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Anholt, Simon Hildreth, Jeremy Aufstieg und Fall der Marke USA Amerikas Image zwischen Absicht und Wahrnehmung Politik Brand name products Political aspects Brand name products Public opinion Export marketing Political aspects Image (DE-588)4026574-2 gnd Markenimage (DE-588)4136439-9 gnd Markenwert (DE-588)4346474-9 gnd Amerikabild (DE-588)4001671-7 gnd |
| subject_GND | (DE-588)4026574-2 (DE-588)4136439-9 (DE-588)4346474-9 (DE-588)4001671-7 (DE-588)4078704-7 |
| title | Aufstieg und Fall der Marke USA Amerikas Image zwischen Absicht und Wahrnehmung |
| title_alt | Brand America |
| title_auth | Aufstieg und Fall der Marke USA Amerikas Image zwischen Absicht und Wahrnehmung |
| title_exact_search | Aufstieg und Fall der Marke USA Amerikas Image zwischen Absicht und Wahrnehmung |
| title_exact_search_txtP | Aufstieg und Fall der Marke USA Amerikas Image zwischen Absicht und Wahrnehmung |
| title_full | Aufstieg und Fall der Marke USA Amerikas Image zwischen Absicht und Wahrnehmung |
| title_fullStr | Aufstieg und Fall der Marke USA Amerikas Image zwischen Absicht und Wahrnehmung |
| title_full_unstemmed | Aufstieg und Fall der Marke USA Amerikas Image zwischen Absicht und Wahrnehmung |
| title_short | Aufstieg und Fall der Marke USA |
| title_sort | aufstieg und fall der marke usa amerikas image zwischen absicht und wahrnehmung |
| title_sub | Amerikas Image zwischen Absicht und Wahrnehmung |
| topic | Politik Brand name products Political aspects Brand name products Public opinion Export marketing Political aspects Image (DE-588)4026574-2 gnd Markenimage (DE-588)4136439-9 gnd Markenwert (DE-588)4346474-9 gnd Amerikabild (DE-588)4001671-7 gnd |
| topic_facet | Politik Brand name products Political aspects Brand name products Public opinion Export marketing Political aspects Image Markenimage Markenwert Amerikabild USA United States Foreign public opinion |
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