Advertising strategy: a communication theory approach
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY
Praeger
1980
|
| Edition: | 1. printing |
| Subjects: | |
| Physical Description: | 301 S. |
| ISBN: | 0030559065 |
Staff View
MARC
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Record in the Search Index
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| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| edition | 1. printing |
| format | Book |
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| id | DE-604.BV021986145 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:10:15Z |
| indexdate | 2024-07-09T20:48:48Z |
| institution | BVB |
| isbn | 0030559065 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015201077 |
| oclc_num | 5777106 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | 301 S. |
| publishDate | 1980 |
| publishDateSearch | 1980 |
| publishDateSort | 1980 |
| publisher | Praeger |
| record_format | marc |
| spelling | Percy, Larry Verfasser aut Advertising strategy a communication theory approach 1. printing New York, NY Praeger 1980 301 S. txt rdacontent n rdamedia nc rdacarrier Plans médias Publicité Advertising Advertising media planning Werbeplanung (DE-588)4130474-3 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Informationstheorie (DE-588)4026927-9 gnd rswk-swf Werbeplanung (DE-588)4130474-3 s DE-604 Werbung (DE-588)4065541-6 s Informationstheorie (DE-588)4026927-9 s 1\p DE-604 Rossiter, John R. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Percy, Larry Rossiter, John R. Advertising strategy a communication theory approach Plans médias Publicité Advertising Advertising media planning Werbeplanung (DE-588)4130474-3 gnd Werbung (DE-588)4065541-6 gnd Informationstheorie (DE-588)4026927-9 gnd |
| subject_GND | (DE-588)4130474-3 (DE-588)4065541-6 (DE-588)4026927-9 |
| title | Advertising strategy a communication theory approach |
| title_auth | Advertising strategy a communication theory approach |
| title_exact_search | Advertising strategy a communication theory approach |
| title_exact_search_txtP | Advertising strategy a communication theory approach |
| title_full | Advertising strategy a communication theory approach |
| title_fullStr | Advertising strategy a communication theory approach |
| title_full_unstemmed | Advertising strategy a communication theory approach |
| title_short | Advertising strategy |
| title_sort | advertising strategy a communication theory approach |
| title_sub | a communication theory approach |
| topic | Plans médias Publicité Advertising Advertising media planning Werbeplanung (DE-588)4130474-3 gnd Werbung (DE-588)4065541-6 gnd Informationstheorie (DE-588)4026927-9 gnd |
| topic_facet | Plans médias Publicité Advertising Advertising media planning Werbeplanung Werbung Informationstheorie |
| work_keys_str_mv | AT percylarry advertisingstrategyacommunicationtheoryapproach AT rossiterjohnr advertisingstrategyacommunicationtheoryapproach |