APA (7th ed.) Citation

(1973). Marketing concepts and strategies in the next decade. Cassell [u.a.].

Chicago Style (17th ed.) Citation

Marketing Concepts and Strategies in the Next Decade. London: Cassell [u.a.], 1973.

MLA (9th ed.) Citation

Marketing Concepts and Strategies in the Next Decade. Cassell [u.a.], 1973.