Marketing fundamentals: Text and cases
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.9
Wiley
1974
|
| Series: | The Wiley marketing series
|
| Subjects: | |
| Physical Description: | XIII, 576 S. |
Staff View
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Record in the Search Index
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| index_date | 2024-07-02T16:10:04Z |
| indexdate | 2024-07-09T20:48:45Z |
| institution | BVB |
| language | English |
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| physical | XIII, 576 S. |
| publishDate | 1974 |
| publishDateSearch | 1974 |
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| publisher | Wiley |
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| series2 | The Wiley marketing series |
| spelling | Lipson, Harry A. Verfasser aut Marketing fundamentals Text and cases New York [u.a.9 Wiley 1974 XIII, 576 S. txt rdacontent n rdamedia nc rdacarrier The Wiley marketing series Marketing Marketing Case studies Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 Darling, John R. Verfasser aut |
| spellingShingle | Lipson, Harry A. Darling, John R. Marketing fundamentals Text and cases Marketing Marketing Case studies Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Marketing fundamentals Text and cases |
| title_auth | Marketing fundamentals Text and cases |
| title_exact_search | Marketing fundamentals Text and cases |
| title_exact_search_txtP | Marketing fundamentals Text and cases |
| title_full | Marketing fundamentals Text and cases |
| title_fullStr | Marketing fundamentals Text and cases |
| title_full_unstemmed | Marketing fundamentals Text and cases |
| title_short | Marketing fundamentals |
| title_sort | marketing fundamentals text and cases |
| title_sub | Text and cases |
| topic | Marketing Marketing Case studies Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Marketing Case studies Fallstudiensammlung |
| work_keys_str_mv | AT lipsonharrya marketingfundamentalstextandcases AT darlingjohnr marketingfundamentalstextandcases |