Marketing planning and competitive strategy:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, NJ
Prentice-Hall
1972
|
| Series: | Prentice-Hall foundations of marketing series
|
| Subjects: | |
| Physical Description: | XI, 132 S. |
Staff View
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Record in the Search Index
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:09:58Z |
| indexdate | 2024-07-09T20:48:42Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015196074 |
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| physical | XI, 132 S. |
| publishDate | 1972 |
| publishDateSearch | 1972 |
| publishDateSort | 1972 |
| publisher | Prentice-Hall |
| record_format | marc |
| series2 | Prentice-Hall foundations of marketing series |
| spelling | Kelley, Eugene J. Verfasser aut Marketing planning and competitive strategy Eugene J. Kelly Englewood Cliffs, NJ Prentice-Hall 1972 XI, 132 S. txt rdacontent n rdamedia nc rdacarrier Prentice-Hall foundations of marketing series Marketing - Gestion Marketing - Gestion ram Marketing swd Marketing Management Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 |
| spellingShingle | Kelley, Eugene J. Marketing planning and competitive strategy Marketing - Gestion Marketing - Gestion ram Marketing swd Marketing Management Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Marketing planning and competitive strategy |
| title_auth | Marketing planning and competitive strategy |
| title_exact_search | Marketing planning and competitive strategy |
| title_exact_search_txtP | Marketing planning and competitive strategy |
| title_full | Marketing planning and competitive strategy Eugene J. Kelly |
| title_fullStr | Marketing planning and competitive strategy Eugene J. Kelly |
| title_full_unstemmed | Marketing planning and competitive strategy Eugene J. Kelly |
| title_short | Marketing planning and competitive strategy |
| title_sort | marketing planning and competitive strategy |
| topic | Marketing - Gestion Marketing - Gestion ram Marketing swd Marketing Management Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing - Gestion Marketing Marketing Management |
| work_keys_str_mv | AT kelleyeugenej marketingplanningandcompetitivestrategy |