APA (7th ed.) Citation

Kelley, E. J. (1972). Marketing planning and competitive strategy. Prentice-Hall.

Chicago Style (17th ed.) Citation

Kelley, Eugene J. Marketing Planning and Competitive Strategy. Englewood Cliffs, NJ: Prentice-Hall, 1972.

MLA (9th ed.) Citation

Kelley, Eugene J. Marketing Planning and Competitive Strategy. Prentice-Hall, 1972.

Warning: These citations may not always be 100% accurate.