Insights for marketing management:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Santa Monica, Calif.
Goodyear Publ. Co.
1977
|
| Edition: | 2. ed. |
| Subjects: | |
| Physical Description: | VIII, 303 S. |
Staff View
MARC
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| 264 | 1 | |a Santa Monica, Calif. |b Goodyear Publ. Co. |c 1977 | |
| 300 | |a VIII, 303 S. | ||
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Record in the Search Index
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| author | Gelb, Gabriel M. Gelb, Betsy D. |
| author_facet | Gelb, Gabriel M. Gelb, Betsy D. |
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| building | Verbundindex |
| bvnumber | BV021980596 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
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| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)2597228 (DE-599)BVBBV021980596 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV021980596 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:09:57Z |
| indexdate | 2024-07-09T20:48:42Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015195688 |
| oclc_num | 2597228 |
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| owner | DE-706 DE-188 |
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| physical | VIII, 303 S. |
| publishDate | 1977 |
| publishDateSearch | 1977 |
| publishDateSort | 1977 |
| publisher | Goodyear Publ. Co. |
| record_format | marc |
| spelling | Gelb, Gabriel M. Verfasser aut Insights for marketing management Gabriel M. Gelb ; Betsy D. Gelb 2. ed. Santa Monica, Calif. Goodyear Publ. Co. 1977 VIII, 303 S. txt rdacontent n rdamedia nc rdacarrier Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Gelb, Betsy D. Verfasser aut |
| spellingShingle | Gelb, Gabriel M. Gelb, Betsy D. Insights for marketing management Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 |
| title | Insights for marketing management |
| title_auth | Insights for marketing management |
| title_exact_search | Insights for marketing management |
| title_exact_search_txtP | Insights for marketing management |
| title_full | Insights for marketing management Gabriel M. Gelb ; Betsy D. Gelb |
| title_fullStr | Insights for marketing management Gabriel M. Gelb ; Betsy D. Gelb |
| title_full_unstemmed | Insights for marketing management Gabriel M. Gelb ; Betsy D. Gelb |
| title_short | Insights for marketing management |
| title_sort | insights for marketing management |
| topic | Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Management Marketingmanagement |
| work_keys_str_mv | AT gelbgabrielm insightsformarketingmanagement AT gelbbetsyd insightsformarketingmanagement |