Advertising: its role in modern marketing
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hinsdale, Ill.
Dryden Press
1978
|
| Edition: | 4. ed. |
| Subjects: | |
| Physical Description: | XIX, 741 S. Ill. (z.T.farb.), graph. Darst. 27 cm |
| ISBN: | 0030143411 |
Staff View
MARC
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Record in the Search Index
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| author | Dunn, Samuel W. Barban, Arnold M. |
| author_facet | Dunn, Samuel W. Barban, Arnold M. |
| author_role | aut aut |
| author_sort | Dunn, Samuel W. |
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| building | Verbundindex |
| bvnumber | BV021976300 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
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| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)3877547 (DE-599)BVBBV021976300 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| id | DE-604.BV021976300 |
| illustrated | Illustrated |
| index_date | 2024-07-02T16:09:43Z |
| indexdate | 2024-07-09T20:48:37Z |
| institution | BVB |
| isbn | 0030143411 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015191439 |
| oclc_num | 3877547 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | XIX, 741 S. Ill. (z.T.farb.), graph. Darst. 27 cm |
| publishDate | 1978 |
| publishDateSearch | 1978 |
| publishDateSort | 1978 |
| publisher | Dryden Press |
| record_format | marc |
| spelling | Dunn, Samuel W. Verfasser aut Advertising its role in modern marketing Samuel W. Dunn ; Arnold M. Barban 4. ed. Hinsdale, Ill. Dryden Press 1978 XIX, 741 S. Ill. (z.T.farb.), graph. Darst. 27 cm txt rdacontent n rdamedia nc rdacarrier Publicité Advertising Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Barban, Arnold M. Verfasser aut |
| spellingShingle | Dunn, Samuel W. Barban, Arnold M. Advertising its role in modern marketing Publicité Advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Advertising its role in modern marketing |
| title_auth | Advertising its role in modern marketing |
| title_exact_search | Advertising its role in modern marketing |
| title_exact_search_txtP | Advertising its role in modern marketing |
| title_full | Advertising its role in modern marketing Samuel W. Dunn ; Arnold M. Barban |
| title_fullStr | Advertising its role in modern marketing Samuel W. Dunn ; Arnold M. Barban |
| title_full_unstemmed | Advertising its role in modern marketing Samuel W. Dunn ; Arnold M. Barban |
| title_short | Advertising |
| title_sort | advertising its role in modern marketing |
| title_sub | its role in modern marketing |
| topic | Publicité Advertising Werbung (DE-588)4065541-6 gnd |
| topic_facet | Publicité Advertising Werbung |
| work_keys_str_mv | AT dunnsamuelw advertisingitsroleinmodernmarketing AT barbanarnoldm advertisingitsroleinmodernmarketing |