Advertising principles, problems and cases:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill.
Irwin [u.a.]
1977
|
| Edition: | 5. ed., 1. printing |
| Subjects: | |
| Physical Description: | 690 S. |
| ISBN: | 0256019258 |
Staff View
MARC
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Record in the Search Index
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| author | Dirksen, Charles J. Kroeger, Arthur Nicosia, Francesco M. |
| author_facet | Dirksen, Charles J. Kroeger, Arthur Nicosia, Francesco M. |
| author_role | aut aut aut |
| author_sort | Dirksen, Charles J. |
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| building | Verbundindex |
| bvnumber | BV021976167 |
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| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)2924335 (DE-599)BVBBV021976167 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 5. ed., 1. printing |
| format | Book |
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| id | DE-604.BV021976167 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:09:43Z |
| indexdate | 2024-07-09T20:48:37Z |
| institution | BVB |
| isbn | 0256019258 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015191306 |
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| physical | 690 S. |
| publishDate | 1977 |
| publishDateSearch | 1977 |
| publishDateSort | 1977 |
| publisher | Irwin [u.a.] |
| record_format | marc |
| spelling | Dirksen, Charles J. Verfasser aut Advertising principles, problems and cases Charles J. Dirksen ; Arthur Kroeger ; Francesco M. Nicosia 5. ed., 1. printing Homewood, Ill. Irwin [u.a.] 1977 690 S. txt rdacontent n rdamedia nc rdacarrier Publicité Advertising Advertising Case studies Werbung (DE-588)4065541-6 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Werbung (DE-588)4065541-6 s DE-604 Kroeger, Arthur Verfasser aut Nicosia, Francesco M. Verfasser aut |
| spellingShingle | Dirksen, Charles J. Kroeger, Arthur Nicosia, Francesco M. Advertising principles, problems and cases Publicité Advertising Advertising Case studies Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4522595-3 |
| title | Advertising principles, problems and cases |
| title_auth | Advertising principles, problems and cases |
| title_exact_search | Advertising principles, problems and cases |
| title_exact_search_txtP | Advertising principles, problems and cases |
| title_full | Advertising principles, problems and cases Charles J. Dirksen ; Arthur Kroeger ; Francesco M. Nicosia |
| title_fullStr | Advertising principles, problems and cases Charles J. Dirksen ; Arthur Kroeger ; Francesco M. Nicosia |
| title_full_unstemmed | Advertising principles, problems and cases Charles J. Dirksen ; Arthur Kroeger ; Francesco M. Nicosia |
| title_short | Advertising principles, problems and cases |
| title_sort | advertising principles problems and cases |
| topic | Publicité Advertising Advertising Case studies Werbung (DE-588)4065541-6 gnd |
| topic_facet | Publicité Advertising Advertising Case studies Werbung Fallstudiensammlung |
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