APA (7th ed.) Citation

Cunningham, W. H., & Cunningham, I. C. M. (1981). Marketing: A managerial approach (1. printing.). South-Western Publ.

Chicago Style (17th ed.) Citation

Cunningham, William H., and Isabella C. M. Cunningham. Marketing: A Managerial Approach. 1. printing. Cincinnati [u.a.]: South-Western Publ, 1981.

MLA (9th ed.) Citation

Cunningham, William H., and Isabella C. M. Cunningham. Marketing: A Managerial Approach. 1. printing. South-Western Publ, 1981.