Introduction to marketing: the Cranfield approach
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Badford [u.a.]
MCB Books
1976
|
| Edition: | Repr. with revisions |
| Subjects: | |
| Physical Description: | 167 S. |
Staff View
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV021974694 | ||
| 003 | DE-604 | ||
| 005 | 20150902 | ||
| 007 | t | ||
| 008 | 040203s1976 |||| 00||| eng d | ||
| 035 | |a (OCoLC)634254579 | ||
| 035 | |a (DE-599)BVBBV021974694 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-706 |a DE-188 | ||
| 100 | 1 | |a Christopher, Martin |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Introduction to marketing |b the Cranfield approach |c Martin Christopher ; David Walters ; Gordon Wills |
| 250 | |a Repr. with revisions | ||
| 264 | 1 | |a Badford [u.a.] |b MCB Books |c 1976 | |
| 300 | |a 167 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Walters, David |e Verfasser |4 aut | |
| 700 | 1 | |a Wills, Gordon |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-015189841 | ||
Record in the Search Index
| _version_ | 1804135946656940033 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Christopher, Martin Walters, David Wills, Gordon |
| author_facet | Christopher, Martin Walters, David Wills, Gordon |
| author_role | aut aut aut |
| author_sort | Christopher, Martin |
| author_variant | m c mc d w dw g w gw |
| building | Verbundindex |
| bvnumber | BV021974694 |
| ctrlnum | (OCoLC)634254579 (DE-599)BVBBV021974694 |
| edition | Repr. with revisions |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01021nam a2200325zc 4500</leader><controlfield tag="001">BV021974694</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20150902 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">040203s1976 |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)634254579</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV021974694</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-706</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Christopher, Martin</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Introduction to marketing</subfield><subfield code="b">the Cranfield approach</subfield><subfield code="c">Martin Christopher ; David Walters ; Gordon Wills</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Repr. with revisions</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Badford [u.a.]</subfield><subfield code="b">MCB Books</subfield><subfield code="c">1976</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">167 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4151278-9</subfield><subfield code="a">Einführung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Walters, David</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Wills, Gordon</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-015189841</subfield></datafield></record></collection> |
| genre | (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV021974694 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:09:37Z |
| indexdate | 2024-07-09T20:48:35Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015189841 |
| oclc_num | 634254579 |
| open_access_boolean | |
| owner | DE-706 DE-188 |
| owner_facet | DE-706 DE-188 |
| physical | 167 S. |
| publishDate | 1976 |
| publishDateSearch | 1976 |
| publishDateSort | 1976 |
| publisher | MCB Books |
| record_format | marc |
| spelling | Christopher, Martin Verfasser aut Introduction to marketing the Cranfield approach Martin Christopher ; David Walters ; Gordon Wills Repr. with revisions Badford [u.a.] MCB Books 1976 167 S. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s DE-604 Walters, David Verfasser aut Wills, Gordon Verfasser aut |
| spellingShingle | Christopher, Martin Walters, David Wills, Gordon Introduction to marketing the Cranfield approach Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4151278-9 |
| title | Introduction to marketing the Cranfield approach |
| title_auth | Introduction to marketing the Cranfield approach |
| title_exact_search | Introduction to marketing the Cranfield approach |
| title_exact_search_txtP | Introduction to marketing the Cranfield approach |
| title_full | Introduction to marketing the Cranfield approach Martin Christopher ; David Walters ; Gordon Wills |
| title_fullStr | Introduction to marketing the Cranfield approach Martin Christopher ; David Walters ; Gordon Wills |
| title_full_unstemmed | Introduction to marketing the Cranfield approach Martin Christopher ; David Walters ; Gordon Wills |
| title_short | Introduction to marketing |
| title_sort | introduction to marketing the cranfield approach |
| title_sub | the Cranfield approach |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Einführung |
| work_keys_str_mv | AT christophermartin introductiontomarketingthecranfieldapproach AT waltersdavid introductiontomarketingthecranfieldapproach AT willsgordon introductiontomarketingthecranfieldapproach |