APA-Zitierstil (7. Ausg.)

Christopher, M., Walters, D., & Wills, G. (1976). Introduction to marketing: The Cranfield approach (Repr. with revisions.). MCB Books.

Chicago-Zitierstil (17. Ausg.)

Christopher, Martin, David Walters, und Gordon Wills. Introduction to Marketing: The Cranfield Approach. Repr. with revisions. Badford [u.a.]: MCB Books, 1976.

MLA-Zitierstil (9. Ausg.)

Christopher, Martin, et al. Introduction to Marketing: The Cranfield Approach. Repr. with revisions. MCB Books, 1976.