APA (7th ed.) Citation

Boyd, H. W., & Westfall, R. (1972). Marketing research: Text and cases (3. ed., 7. print.). Irwin [u.a.].

Chicago Style (17th ed.) Citation

Boyd, Harper W., and Ralph Westfall. Marketing Research: Text and Cases. 3. ed., 7. print. Homewood, Ill: Irwin [u.a.], 1972.

MLA (9th ed.) Citation

Boyd, Harper W., and Ralph Westfall. Marketing Research: Text and Cases. 3. ed., 7. print. Irwin [u.a.], 1972.