Product policy and management:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
Macmillan
1976
|
| Series: | Macmillan studies in marketing management
|
| Subjects: | |
| Physical Description: | VIII, 181 S. |
Staff View
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Record in the Search Index
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| author | Baker, Michael John 1935- MacTavish, Ronald |
| author_GND | (DE-588)128372443 |
| author_facet | Baker, Michael John 1935- MacTavish, Ronald |
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| author_sort | Baker, Michael John 1935- |
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| building | Verbundindex |
| bvnumber | BV021955524 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.15 |
| callnumber-search | HF5415.15 |
| callnumber-sort | HF 45415.15 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)2464028 (DE-599)BVBBV021955524 |
| dewey-full | 658.5 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.5 |
| dewey-search | 658.5 |
| dewey-sort | 3658.5 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:08:04Z |
| indexdate | 2024-07-09T20:48:11Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015170674 |
| oclc_num | 2464028 |
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| physical | VIII, 181 S. |
| publishDate | 1976 |
| publishDateSearch | 1976 |
| publishDateSort | 1976 |
| publisher | Macmillan |
| record_format | marc |
| series2 | Macmillan studies in marketing management |
| spelling | Baker, Michael John 1935- Verfasser (DE-588)128372443 aut Product policy and management Michael J. Baker ; Ronald McTavish London [u.a.] Macmillan 1976 VIII, 181 S. txt rdacontent n rdamedia nc rdacarrier Macmillan studies in marketing management New products Management Product management Produktpolitik (DE-588)4134655-5 gnd rswk-swf Produktpolitik (DE-588)4134655-5 s DE-604 MacTavish, Ronald Verfasser aut |
| spellingShingle | Baker, Michael John 1935- MacTavish, Ronald Product policy and management New products Management Product management Produktpolitik (DE-588)4134655-5 gnd |
| subject_GND | (DE-588)4134655-5 |
| title | Product policy and management |
| title_auth | Product policy and management |
| title_exact_search | Product policy and management |
| title_exact_search_txtP | Product policy and management |
| title_full | Product policy and management Michael J. Baker ; Ronald McTavish |
| title_fullStr | Product policy and management Michael J. Baker ; Ronald McTavish |
| title_full_unstemmed | Product policy and management Michael J. Baker ; Ronald McTavish |
| title_short | Product policy and management |
| title_sort | product policy and management |
| topic | New products Management Product management Produktpolitik (DE-588)4134655-5 gnd |
| topic_facet | New products Management Product management Produktpolitik |
| work_keys_str_mv | AT bakermichaeljohn productpolicyandmanagement AT mactavishronald productpolicyandmanagement |