Creative product development: a marketing approach to new product innovation and revitalisation
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
Longman
1975
|
| Series: | Professional perspectives in marketing
|
| Subjects: | |
| Physical Description: | 281 S. |
Staff View
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Record in the Search Index
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| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:08:02Z |
| indexdate | 2024-07-09T20:48:11Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015170352 |
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| physical | 281 S. |
| publishDate | 1975 |
| publishDateSearch | 1975 |
| publishDateSort | 1975 |
| publisher | Longman |
| record_format | marc |
| series2 | Professional perspectives in marketing |
| spelling | Andrews, Bryan Verfasser aut Creative product development a marketing approach to new product innovation and revitalisation London [u.a.] Longman 1975 281 S. txt rdacontent n rdamedia nc rdacarrier Professional perspectives in marketing Marketing New products Product management Produktentwicklung (DE-588)4139402-1 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Produktinnovation (DE-588)4047346-6 gnd rswk-swf Produktinnovation (DE-588)4047346-6 s DE-604 Marketingstrategie (DE-588)4120697-6 s Produktentwicklung (DE-588)4139402-1 s |
| spellingShingle | Andrews, Bryan Creative product development a marketing approach to new product innovation and revitalisation Marketing New products Product management Produktentwicklung (DE-588)4139402-1 gnd Marketingstrategie (DE-588)4120697-6 gnd Produktinnovation (DE-588)4047346-6 gnd |
| subject_GND | (DE-588)4139402-1 (DE-588)4120697-6 (DE-588)4047346-6 |
| title | Creative product development a marketing approach to new product innovation and revitalisation |
| title_auth | Creative product development a marketing approach to new product innovation and revitalisation |
| title_exact_search | Creative product development a marketing approach to new product innovation and revitalisation |
| title_exact_search_txtP | Creative product development a marketing approach to new product innovation and revitalisation |
| title_full | Creative product development a marketing approach to new product innovation and revitalisation |
| title_fullStr | Creative product development a marketing approach to new product innovation and revitalisation |
| title_full_unstemmed | Creative product development a marketing approach to new product innovation and revitalisation |
| title_short | Creative product development |
| title_sort | creative product development a marketing approach to new product innovation and revitalisation |
| title_sub | a marketing approach to new product innovation and revitalisation |
| topic | Marketing New products Product management Produktentwicklung (DE-588)4139402-1 gnd Marketingstrategie (DE-588)4120697-6 gnd Produktinnovation (DE-588)4047346-6 gnd |
| topic_facet | Marketing New products Product management Produktentwicklung Marketingstrategie Produktinnovation |
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